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Archive for 2010

Biz Buzz Broadcast: Personal Branding Predictions with Dan Schawbel

29 Dec

Biz Buzz Broadcast Guest: Personal Branding Guru Dan Schawbel

On January 13, 2011 at 1PM ET Biz Buzz returns with a fresh new season, and a fabulous kick-off with a truly stellar guest, personal branding guru Dan Schawbel!

On the program, we’ll discuss Dan’s Personal Branding Predictions for 2011, and how your online personal branding will be affected. Tune-in to get insights on setting yourself apart in the marketplace, and effective marketing strategies using social media in your personal branding.

Dan Schawbel, recognized as a “personal branding guru” by The New York Times, is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding.

Author of the #1 international bestselling career book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing). Me 2.0 made the New York Times summer reading list for job seekers, was one of three social networking books recommended by Shape Magazine, was the #1 career book of 2009 by The New York Post, is a #1 bestseller in Japan, and is also being translated into Chinese, Korean, and French.

Recently, Dan was named to the prestigious Inc. Magazine 30 Under 30 list. With over one million results for his name in Google, 93,000 Twitter followers, and a maxed out Facebook account (5,000 friends), Fast Company calls Dan a “personal branding force of nature.” BusinessWeek named Dan as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson, and Details Magazine cited him as one of five internet guru’s that can make you rich.

The show link is here:
http://www.blogtalkradio.com/bizbuzz/2011/01/13/personal-branding-predictions-with-dan-schawbel

…if you can’t catch the Buzz L-I-V-E, the show is recorded, and you can listen to the program from the archive, at the above link at a convenient time.

Stay Tuned-in — don’t miss a thing…

A special feature of the new Biz Buzz Broadcast is updating our listeners with Program Notes, along with Cool Perks from our special guests and the Biz Buzz SoundBytes Studio…

Biz Buzz has an exciting new season line-up spotlighting the latest tools, tips and technologies especially for savvy business owners and busy professionals.

You can catch Biz Buzz through inspiring interviews with intriguing thought leaders and insightful business innovators, broadcast NOW via: New, Social and Traditional Media!

By signing up you’ll receive Biz Buzz Broadcast program updates, along with Cool Perks from our special guests and the Biz Buzz SoundBytes Studio…

Cool Perks for this show include:

  • Dan Schawbel’s Personal Branding VIP Newsletter with tips, guest experts & insights
  • 10 Personal branding Secrets You’ve Never Heard Before (eBook) by Dan Schawbel
  • As an added bonus, you’ll also receive: “Biz Buzz: 10 Tips to Build Your Brand and Biz” (eBook) due out in January, 2011.

Receive Biz Buzz Program Notes and Your Cool Perks…

 
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Posted in Biz Buzz Broadcast, Build Your Brand, Durable Branding, Effective Communication, Effective Communication Campaign with all Media, Intentional Visibility, New Media, Personal Success, Savvy Biz Owner Tip, Social Media, Social Media Marketing, Sound Byte Insights, Trend Prediction, Work Smart, branding, marketing, personal branding, talk radio

 

3 Reasons Why “Creating an Experience” is Good for Business — Everyday

29 Nov

Create an Everyday Experience for your Customers and Clients!

The Black Friday Forecast for shoppers was good. It was very good. According to reports, it appeared many major retailers had great plans to literally roll out the Red Carpet for customers, with an emphasis on “creating an experience.”

Of course, this ambiance and gracious environ is provided to enhance  shopping, morphed into an adventure, with the hope of increasing sales. On the flipside, turning the day and customer time in the store into an ‘event,’ perhaps somewhat lessens parting with their money  a little less painful, while drawing in more customers.

In the process, “an experience”  creates a positive atmosphere, engenders a sense of experimentation or trying premium products (with samples or a tasting) — and gives the customer permission to relax in that space and time. These elements are essential in building a relationship with them, providing valuable feedback.

Event and Promotions Planner that I am (for retail, as well), this made me wonder why “creating an experience” for customers isn’t an everyday happening, integral with the branding of a store or entity? There are hundreds of ways to do this.  

Three reasons why “creating an experience” is good for business — everyday:

  • Creating a pleasant, memorable “experience” that represents the establishment. It becomes a hallmark of that organization, furthering the branding of the store, chain, group, company, or business.
  • A successful promotion is one in which the cost is self-liquidating. In other words, the expense of putting on the show, event, day — the loss-leader idea is really a winner. It draws in the business, generates sales, and the cost is covered, plus profit.
  • That is why if properly executed, special events and presentations can be effective promotional vehicles, generating attention, attracting business and creating more sales. If the “experience” is embraced as a regular feature or hallmark, it becomes synonymous with the entity’s branding. The branding is successful when folks think of what the “experience” represents, and the business name comes to mind, or is the established place to go for whatever it’s claim to fame may be — and authentically is.

Great business inspiration and a real-life contemporary study is Zappo’s.

Tony Hsieh’s book Delivering Happiness is a great read.

Delivering Happiness Site: http://www.deliveringhappinessbook.com/

Listen to the audio version of this blog post:

 
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Posted in A Marketing Moment, Business Building, Business Case Study, Business Excellence, Enterprising Entrepreneurs, Intentional Visibility, Marketing & Sales, Platform Building, Savvy Biz Owner Tip, Small Business, Special Events, Work Smart, branding

 

Who Loves Ya, Baby?! 3 Quick and Easy Tips…

18 Nov

More Biz with Intentional Visibilty

Who loves ya, Baby?! Oh, I know the list you’re thinking of — but that’s not who I’m talking about!

You know, too — ‘who loves ya’ — is someone who:

  • “knows” you
  • “likes” you
  • “trusts” you

…someone who follows you and your work… is a fan… your customer… client or possibly a prospect.

It’s widely-recognized that folks do business with those they know, like and trust. This is often referred to aptly as the “Know, Like and Trust” Factor. Well-worn as the reference is, there are specific steps in getting to the point of doing business, such as establishing rapport, building on a relationship, and gaining trust.

Getting to “Know” someone is a huge first-step in this process.

Countless busy professionals and successful business owners leave money on the table every day because they don’t make it easy for potential business to find them, get to know and like them.

In a 24-hour period, there are literally hundreds of ways being overlooked. The sad part is that the majority of the ignored opportunities are usually very simple, and well within the reach of the professional or business owner to easily address.

3 quick ideas to help prospects get to know you in powerfully-easy ways:

  1. Publish a well-written bio and a current picture on your website and blog. Visitors like to know whose content they’re reading. If it resonates with them, they already feel a connection!
  2. Expand the bio a bit, including other relevant information, along with your picture, and turn it into a PDF (like a digital brochure or e-booklet) include with proposal submissions, following up introductions to new contacts and undoubtedly a dozen other uses you will discover, much to your delight.
  3. Devise a mini-version of an “Expert” ‘Electronic Press Kit,’ by adding relevant background information to the expanded bio and your picture, PDF-it and have it on hand to quickly submit to the media with a press release, on-the-fly if you are contacted for an interview, or for speaking engagements.

This is a shortlist of 3 simple ideas to help you intentionally build your visibility, which will help prospective business contacts find and get to know you. Starting with just a bit of relevant information about you, it can be expanded into an effective communication tool, maximizing your time and effort, translating into more business.

For more Marketing-Communications Tips especially for savvy small business owners and busy professionals, sign up to receive our weekly BizBuzz!

Join other Busy Professionals and Successful Business Owners on Becky Cortino Facebook Page

About: Becky Cortino

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Posted in Build Your Brand, Busy Professional Biz Tip, Communications Clarity, Durable Branding, Effective Communication, Enterprising Entrepreneurs, Intentional Visibility, Platform Building, Savvy Biz Owner Tip

 

Guinness World record still in the cards for Magic’s Royal Duke Sammy Cortino?

15 Nov

Guinness World Record Status Update: Magic’s Royal Duke Sammy Cortino’s World Record Event…

Thank you for your interest in and support for Sammy’s endeavors!

Magic’s Royal Duke Sammy Cortino’s site World record Status Update

Guinness World Records Facebook Community Page: http://www.facebook.com/pages/Guinness-World-Records/109333242419825

Guinness World Records Facebook Page: http://www.facebook.com/GuinnessWorldRecords

Previous Related Articles on this site (click on this link)

 
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Posted in A Marketing Moment, Build Your Brand, Business Case Study, Campaign, Communications Clarity, Durable Branding, Effective Communication, Effective Communication Campaign with all Media, Enterprising Entrepreneurs, Entrepreneur's Life, New Media, Platform Building, Promotion, Sound Byte Insights, Special Events, Video Press Release

 

Now Broadcasting from the CinchCast Studios: Monday Media Musings, Tuesday Tips and Marketing Moments!

11 Nov

Catch my latest gig, broadcasting from CinchCast Studios, as I offer short sound bytes on Media, Biz Tips and Marketing Ideas!

Follow Beckycortino on Cinch

Also available through an embedded player on this site: http://www.beckycortino.com/clips/

 
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Posted in A Marketing Moment, Business Building, Business Excellence, Busy Professional Biz Tip, Communications Clarity, Durable Branding, Effective Communication, Effective Communication Campaign with all Media, Effective Leadership, Entrepeneur's Life, Entrepreneur's Life, New Media, Product Logic, Promotion, Small Business, Social Media, Social Media Marketing, SocialSpeak, Sound Byte Insights, Special Events, Trend Prediction, branding, communication, marketing, media, personal branding, planning, presenter, professional development, speaking, writing

 

Korean Air TV Commercial 2010 – For life on a whole new scale

08 Nov

My favorite commercial — it’s art! It creates an intriguing expectation of an incredible experience.

An effective advertising campaign can be an integral part of branding, IF the advertiser lives up to the expectations created, and the reputation earned is reliably based upon the platform built.

 
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Posted in Advertising, Campaign, Durable Branding, Effective Communication, Express-It media Fusion, Platform Building, Promotion, marketing, media

 
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