I see a shift in the near future!
I Looked into My Crystal Ball and Predict a Paradigm Shift Ahead!
Recently a friend and I were talking about trends. During this discussion, I began to think back to my early career days — in advertising. At that time, I was working in Account Services with the international ad agency BBDO. I attended an agency meeting on trends outlining the coming of what we all well know today as “The Me Generation.”
It almost seems hard to believe that marketing hook has hung around for as long as it has but if it has to do with all about “me,” what’s not to like about that?! Right?
In light of the monumental change we are now experiencing — it truly is a whole new world — in the sense of an abrupt and bumpy flight away from everything that was once familiar, somewhat predictable, and dare I say — so very “me”-centered? A shift is most certainly underway at this moment.
With greater emphasis on New Media, more folks implementing Social Media and Web 2.0 strategies and tools, new avenues are opened to wider networks for connection, collaboration and sharing. There appears to be a whole lot more “sharing” going on, doesn’t it?
Yes — people still have preferences for the tools they use for communication and connecting, but they also enjoy varied choices for receiving the media-rich messages and information from an ever-increasing number of available sources. While those choices and experiences may be uniquely personalized, tailored to individual needs, I believe a shift away from “me-centered positioning” is already beginning to occur.
You may be as surprised as I was to realize this, but remember these changes occur over quite a span of time, even though circumstances may seem to be an overnight wonder, creating the perfect environment for seeding such a change. These undercurrents begin as small ebbs before they begin to flow, eventually leading off to become “mainstream.”
Time will tell. Stay tuned. Let’s remember this conversation… What do you think? How do you think this perspective will affect business? The world? Leave your comments and let’s discuss…
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