Recently, I posted about some of the inherent challenges of growing a Facebook network, and cited 3 interesting strategies I observed being employed, regarding various networks and policies.
These 3 scenarios serve as case studies in not applying ‘best practices’ for social networking, and provide strategy for addressing challenges, which hopefully aid in communicating and promoting more effectively on Facebook.
What does all of this mean?
It really is all about the conversation. Folks are on Facebook for different reasons, but it is probably safe to say most are not on the platform to be strong-armed or bullied.
The tactics I describe in these 3 case studies hark back to what I believe is an integral component to being successful in marketing and sales, which is all about the relationship. The hallmark of a successful relationship is the existing non-manipulative nature.
As a caveat to all this, the oft-quoted factoid that ‘women are the best relationship builders, networkers and users of social media’ comes to mind. You may be surprised — or not — to learn that all 3 cases are based on the actions of 3 different women on Facebook.
Missteps and ill thought-out strategy leads to error, but in the case of social networking — we are talking relationship here. ’Relationship’ is not only the channel for connection and communicating, but translatable to the actual social media currency, influence and ‘juice’ of an established presence on a platform.
I believe just as a mistake can be made, so can a faux pas be orchestrated by either a male or female on Facebook or on any other social networking platform. I don’t celebrate the greater advantage or abilities of one gender over another as related to social networking, sales, marketing, communication, or generally in the workplace or life – a mindset so beyond Old School. In reality it is a point of little merit, and a crumbly-weak foundation upon which to try to build ‘authority.’ A little less celebrating and a lot more focus on the Big Picture, will draw anyone closer to their career goals.
Getting clear on your rationale of having a presence is critical, and should be guiding your every action, to help promote and communicate your message more effectively.
So — don’t rest on your laurels, your great rep or “star status” and expect your followers to support your every whim or request. The relationship and communication is a 2-way street.
Even while you may have first gained their trust, you must continue to earn the privilege of connection each and every day, with all those around you, in your various networks.
Have you observed or created an environment conducive to effective communication on Facebook? Please leave your comments or ideas, to share…
Related posts:
- 3 Case Studies for Developing More Effective Communication on Facebook
- 3 Essential Steps in Personal Crisis Communication/Management as Illustrated by Tiger Woods
- Get Clear on Your Facebook Strategies to Communicate Effectively
- Adding Value Through Your Communication and Connection
- Integrity is the Essential Element for Brand Durability