RSS
 

Archive for the ‘Book Marketing’ Category

From the Launchpad: Ignited Passions Fuel the Flight

07 Sep


Becky Cortino's FREE Michael Stelzner's New Book "Launch" Promo

Becky Cortino's FREE Michael Stelzner's New Book "Launch" Promo


In June, I had the pleasure of being one of 50 bloggers selected to participate in a unique book promotion for Social Media Examiner founder Michael Stelzner’s new book “Launch: How to Quickly Propel Your Business Beyond the Competition.”In addition to writing a review of the book, a prerequisite to our involvement was to submit a descriptive plan of how we would creatively give away the extra free copy of the book sent to us by Michael for the promotion. I was thrilled to be selected!

On June 21st, I received my copies of “Launch.” As promised, I offered my extra copy to a small business owner or nonprofit organization representative who visited my blog, leaving a comment describing their greatest marketing challenge, and how they believed this book will help them solve that challenge.

In addition to receiving the book, I included a BONUS of additional promotional coverage for the winning the recipient, valued at $1,500. At the time of devising my promotion for “Launch,” I had not yet read the book, but was surprised and pleased when I saw “The Importance of Giving Genuine Gifts” in Chapter 5, on “Actively Engaging Other People.” My BONUS offer freely made, seemed to dovetail nicely with the book.

Entrants were received, verified and finalists were determined. Voting opened June 27, running through June 29. Votes were cast by folks leaving comments indicating their selection, on my blog. The entries, voting and promotion were all fueled through our collaborative associations, and communicated via social media — appropriately, and in keeping with many of the ideas presented in “Launch.”

Of course my BONUS was subject to the acceptance of the winning recipient. I was delighted when the winner, Justin “Jusby” Wright agreed, and in fact stated he was looking forward to receiving my promotional package BONUS as well as Michael’s “Launch.” Truly humbling, for me… thank you, Jusby.

Later this week, I’ll be presenting part one of the two parts of my BONUS promotional package, with a special spotlight feature for Justin aka “Jusby,” an entrepreneur, family entertainer and so much more… I don’t want to totally spoil the surprise, to be presented in his feature — please stay tuned, and get ready to be inspired by Jusby!

Read: my review of Michael Stelzner’s “Launch” click this link (here)

Read: Justin aka “Jusby” special spotlight feature by clicking this link (here)

 

Vote for Event FINALIST to Get Becky Cortino’s FREE Copy of Michael Stelzner’s New Book “Launch”

27 Jun

Event Finalists have been determined!

Beginning Monday, June 27 through 5PM ET on Wednesday, June 29, 2011, cast your “vote” for your Finalist choice with the most compelling story, right here on BeckyCortino.com

=>Vote for the Finalist of your choice, by leaving your selection in the comments section, here:

http://www.beckycortino.com/2011/06/how-to-get-a-free-copy-of-michael-stelzners-new-book-launch/ <=

In the case of tie or inconclusive voting decision, Random.org will be used to determine the recipient of the book, from the list of finalists.

Thanks so much for participating, for your “Like,” tweet, sharing the link and information to help others… Couldn’t have done this without you!

Please help spread the news — “Like” and tweet this post — thanks so much!

 

How to Get a FREE Copy of Michael Stelzner’s New Book “Launch”

21 Jun


Launch: How to Quickly Propel Your Business Beyond the Competition, by Michael Stelzner

Could be yours: Launch new book by Michael Stelzner


As most business people, professionals and nonprofits realize, propelling their enterprise to astronomical growth, catapulted to greater heights of recognition and reward requires high-powered juice to carry the payload.

I am not aware of a professional more proficient at harnessing the power of social media, with collaboration and consistent delivery of exceptional content at its core, while engaging an audience at near-stratospheric levels, than Michael Stelzner.

Michael is the founder of Social Media Examiner—a popular online magazine that helps businesses answer social media questions with useful ‘how to’ articles, in-depth case studies, expert interviews, and original research. He’s author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report.

As an innovative thought leader and experienced marketer, Stelzner has gained the full respect of social media leaders and business marketing experts alike. In less than 18 months, SocialMediaExaminer.com grew from infancy to boasting over 80,000 subscribers and is now the top small business blog in the world according to Technorati. He also pioneered the highly popular Social Media Success Summits, which have sold out for two years in a row-in the middle of the worst economic downturn since the Great Depression. The principles that Stelzner teaches are the very concepts that helped him build two highly successful businesses that made him a leading expert in both industries.

In Michael’s newest book Launch, he reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining marketing messages. Readers can benefit by following the step-by-step roadmap he lays out in the book, with all of his content strategy secrets revealed.

In keeping with his business philosophy, Michael selected 50 bloggers to receive 2 copies of Launch, write a review of it and creatively give away the second copy of his book. I am thrilled to be one of those 50 bloggers, and just received my 2 copies of Launch.

I look forward to delving into Launch, and will be writing my review in the next few days.

In the meantime, I have an extra copy to give away, as I promised Michael… would you like to get my extra copy of Launch…?

Here’s how you could receive my extra copy to help your business skyrocket — I am offering this book to a small business or nonprofit organization that:

1) Visits BeckyCortino.com and leaves a comment here=> http://www.beckycortino.com/2011/06/how-to-get-a-free-copy-of-michael-stelzners-new-book-launch

describing their greatest marketing challenge, and how they believe this book will help them solve that challenge.

REQUIREMENT: To be considered, all entrants must include their website link and have demonstrable proof of having been operational for a minimum of 12 consecutive months. Finalists will be selected from the entrants, and requested to complete an application with their contact information, in order to receive the book if they are selected.

2) DEADLINE for ENTRY: Entries must be posted by MIDNIGHT Eastern Time on Friday, June 24, 2011, to be considered.

Upon determination, the list of finalists will be presented, and readers will “vote” for their choice with the most compelling story here on BeckyCortino.com. In the case of tie or inconclusive voting decision, I will use random.org to determine the recipient of the book, from the list of finalists.

BONUS => ADDITIONAL PROMOTIONAL COVERAGE: As a follow-up, I will write a business spotlight feature in 3 months, and write up a Case Study of the selected winner within 6-9 months. (With the book recipient’s expressed permission granted, of course.)

Launch is gorgeous, filled with proven strategies sure to ignite your business efforts — I know you’ll enjoy reading it. If you can’t wait to get out there on the launchpad, you can sample this cool book from Michael, by downloading a free chapter of Launch at the speed of light (or your internet connection, at the very least) by clicking this linked text.

I’m looking forward to seeing your entries!

Please help me spread the word — “Like” and tweet this post — thanks so much!

===>TO VOTE for your FINALIST selection, enter your comments in the comments section of this post — thanks! <===

 

Biz Tips With Becky Cortino: Be the Expert – Write Your Book Now!

10 Jun


"Write Your Book NOW!" FREE e-course: SparkWritersWisdom.com


Did you know writing a book serves as a valuable plank in building your platform for success?

Writing a book provides a means to tell your story, sell your product, share your idea to a hungry audience waiting to hear your message.

Your book provides an income stream, often at low to no cost.

What’s holding you back from writing your book? Not sure where to begin?

Tune into this brief “Tips” program discover how you can leverage your knowledge to create an income stream by writing a book, add another solid plank in your platform, positioning you as an expert, while adding an income stream.

On this episode of “Biz Tips,” as a published author, I share some of my book writing experience, and present strategies to profit from writing your book by monetizing your knowledge, information and experience:

Listen to internet radio with BizTipsWithBeckyCortino on Blog Talk Radio

Alternatively, click “Biz Tips With Becky Cortino” link, to listen to “Be the Expert: Write Your Book Now!”  http://www.blogtalkradio.com/biztipswithbeckycortino/2011/06/10/be-the-expert-write-your-book-now

I’d welcome the opportunity to encourage your book writing! You’re invited to sign-up for my  FREE “Write Your Book Now” 7-part e-course, to help you with your book project…

Get started on your book project today by signing up for my “Write Your Book Now” FREE 7-part e-course, by completing the information below:

 

Brand Your Book with Online Video with Lou Bortone on “Biz Buzz”

24 Jun

Lou BortoneDiscover how to effectively brand and sell more copies of your book with Biz Buzz host Becky Cortino and special guest Lou Bortone, in the kick-off edition of this new show on Red River Writers Live!

July 15, 2009 1PM EDT/Noon CT/10AM PT

http://www.blogtalkradio.com/RedRiverWritersLive/2009/07/15/Red-River-Writers-Live-Biz-Buzz-Brand-Your-Book-with-Online-Video

Lou is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, through services such as online video production, video branding, coaching and creative support.

This episode will provide insight in boosting your book’s branding success using video online.

 

Visit Lou’s website at:

http://www.OnlineVideoBranding.com

 

Publisher Selects My Book to Feature in Amazon Marketplace

27 May
From the Heart: Injecting Healing Humor in the Healthcare Setting
From the Heart: Injecting Healing Humor in the Healthcare Setting

Today I received a wonderful surprise email… it was a notification that my book has been selected by my publisher to be featured in the Amazon Marketplace!

As I mull over the exciting news of this day, I am both humbled and thrilled beyond words! I have often thought it would be great to have a book on Amazon, but this is where for me —  the Dream now magically transforms into Reality.

Since 2007, I have studied about how to have an Amazon bestseller, what it takes to feature a book there, how to market and sell it successfully. The one thing I never learned about or ever in my wildest dreams anticipated, was my publisher contacting me with the incredible news of one of my books being chosen to be featured and marketed on Amazon!