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	<title>Express-It &#187; Crisis Communication</title>
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		<title>3 Essential Steps in Personal Crisis Communication/Management as Illustrated by Tiger Woods</title>
		<link>http://www.beckycortino.com/2009/12/3-essential-steps-in-personal-crisis-communicationmanagement-as-illustrated-by-tiger-woods/</link>
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		<pubDate>Thu, 03 Dec 2009 15:00:40 +0000</pubDate>
		<dc:creator>Becky Cortino Content-driven Marketing Strategies</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[personal brand]]></category>

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		<description><![CDATA[Every week, the news is filled with reports of the latest mishap or train wreck involving a public figure. During the last week, there has been much media coverage and speculation on Tiger Woods' car accident. This real life situation serves as a case study in Crisis Communications and Crisis Management as related to Personal Branding in today's digital world.]]></description>
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