List Building for Bloggers eBook by Phil Hollows
The popular statement “the money is in the list” remains at the forefront of marketing as a tried-and-true strategy:
- Relationships are developed through your list, as you share valuable content to inform, inspire and improve the lives in your target market.
- Through your opt-in list, you create a personal relationship with your subscribers by being in touch with them on a regular basis.
- By providing helpful content, you build your expert status in your niche.
- In the list-building process, a loyal following is created, comprised of folks who are interested in what you say, and the products and services you offer.
An opt-in email list is one of your most valuable business assets. Although the need for developing a viable list is widely-recognized, folks are often unsure of the best strategies to use to build their audience. Others plunge into list-building, but feel the need to fine-tune their efforts, to be more effective.
I recently read a new eBook written by my friend Phil Hollows, founder of Feedblitz called “List Building for Bloggers.” At 190-pages, it is quite comprehensive, including how-to build your audience, increase engagement, and grow your income through proven email strategies. Just published this week, it has garnered the praise of Seth Godin, Mark David Gerson, Denise Wakeman and more…
Contrary to what some folks say, email is very much alive and well, and effectively used in marketing and communications! In fact, Phil addresses why email is not “dead” in these days of Social Media, along with common email fears and mythology. He explains how to effectively integrate your blog, Social media and email marketing with your list-building, while avoiding the spam-filter trap.
Lists don’t have to be large to be effective. In fact, when you are first starting a list, it may contain only a few names. Of course, the goal is to grow your list with your ideal client or customer. These are prospects qualified by their interest in what you have to share with them.
Once set up, growing your list ongoing is key. This is where more experienced folks often have a challenge. Phil explains keys to accelerating your list’s growth, and how to optimize your list.
But wait — there’s more! This eBook is not just about the mechanics of building a viable email list:
- It also shares landing page and HTML email design tips.
- Phil discusses “Personalization” for your email list, with ideas and how-to’s, to create a one-on-one experience for your subscribers.
- Insight on: outsourcing; various pitfalls to avoid; several case studies
- My personal favorite: The Top Ten Power Tips!
These are just some of the highlights contained in this info-packed eBook. As if this were not enough, Phil has also included a BONUS chapter: “How to Use Twitter for Real-time Lead Generation”
Building a list is not just for bloggers who want to grow a following for their great content! List-building is also for those who have physical products, services and information products to offer. Blogs provide an easy and effective way to accomplish this. There is always an array of available business tools and strategies to select from, and to incorporate in our marketing and communications efforts. The bottomline results are affected in how — and if — we use them, effectively.
I recommend Phil Hollow’s “List Building for Bloggers” eBook. This is a comprehensive and insightful guide for building your list, using email effectively, and growing your business — starting now!
For more information about List Building for Bloggers, or to purchase, click this link:
http://budurl.com/BloggersListBuilding
