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	<title>Express-It &#187; marketing</title>
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	<link>http://www.beckycortino.com</link>
	<description>Becky Cortino, Integrated Marketing Communication Professional Services</description>
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		<title>The Simple Truth about Authenticity</title>
		<link>http://www.beckycortino.com/2010/04/the-simple-truth-about-authenticity/</link>
		<comments>http://www.beckycortino.com/2010/04/the-simple-truth-about-authenticity/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 11:00:50 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[A Marketing Moment]]></category>
		<category><![CDATA[Communications Clarity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[Authenticity requires &#8220;truth in communicating.&#8221; Otherwise, it&#8217;s Advertising. ~Becky Cortino]]></description>
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		<title>I Looked into My Crystal Ball and What did I See&#8211;?</title>
		<link>http://www.beckycortino.com/2010/03/i-looked-into-my-crystal-ball-and-what-did-i-see/</link>
		<comments>http://www.beckycortino.com/2010/03/i-looked-into-my-crystal-ball-and-what-did-i-see/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 11:00:27 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Trend Prediction]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[successful promotion]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=397</guid>
		<description><![CDATA[I Looked into My Crystal Ball and Predict a Paradigm Shift Ahead!]]></description>
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		<title>Communications Design through the Magic of Fluid Web Typography</title>
		<link>http://www.beckycortino.com/2010/03/communications-design-through-the-magic-of-fluid-web-typography/</link>
		<comments>http://www.beckycortino.com/2010/03/communications-design-through-the-magic-of-fluid-web-typography/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 11:00:28 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[communications design]]></category>
		<category><![CDATA[fluid web typography]]></category>

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		<description><![CDATA[Sharing this fascinating SlideShare presentation originally posted by Dan York on his Disruptive Conversations blog. The presentation is by Jason Cranford Teague. From Dan's post, I understand Jason gave this at SXSW last week in Austin, Texas]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advice from the Caterpillar: Who are you?</title>
		<link>http://www.beckycortino.com/2010/03/advice-from-the-caterpillar-who-are-you/</link>
		<comments>http://www.beckycortino.com/2010/03/advice-from-the-caterpillar-who-are-you/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:48:22 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=322</guid>
		<description><![CDATA[Recently, my family and I enjoyed Tim Burton's 2010 version of Lewis Carroll's "Alice in Wonderland" starring Johnny Depp. In my mind, this fantastical movie served up some great creative fodder. It left me not only realizing how "Alice" I am in reality, but filled me full of still-deeper thoughts and allusions related to communications and business-as-usual...]]></description>
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		<title>Facebook is a Powerful Platform for Special Promotions</title>
		<link>http://www.beckycortino.com/2010/02/facebook-is-a-powerful-platform-for-special-promotions/</link>
		<comments>http://www.beckycortino.com/2010/02/facebook-is-a-powerful-platform-for-special-promotions/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 17:14:37 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[special promotions]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=269</guid>
		<description><![CDATA[Reporting more than 400 million active users, with more than 35 million users updating their status daily, Facebook offers a powerful platform for special promotions. But as with any great promotional opportunity, related restrictions apply. ]]></description>
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		<title>Happy New Year: What Will it Bring?</title>
		<link>http://www.beckycortino.com/2010/01/happy-new-year-what-will-it-bring/</link>
		<comments>http://www.beckycortino.com/2010/01/happy-new-year-what-will-it-bring/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:44:34 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[social media platforms]]></category>

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		<description><![CDATA[Happy New Year! By now, we’ve greeted the New Year together, anticipating joys to-be discovered and unexpected adventures! What exciting plans do you have?]]></description>
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		<title>My Wish for YOU: Happiest New Year!</title>
		<link>http://www.beckycortino.com/2009/12/my-wish-for-you-happiest-new-year/</link>
		<comments>http://www.beckycortino.com/2009/12/my-wish-for-you-happiest-new-year/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 15:01:12 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=232</guid>
		<description><![CDATA[Happy New Year! My Wish for You...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>True Authenticity is Integral in Branding</title>
		<link>http://www.beckycortino.com/2009/11/true-authenticity-is-integral-in-branding/</link>
		<comments>http://www.beckycortino.com/2009/11/true-authenticity-is-integral-in-branding/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 02:00:56 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[platform building]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=178</guid>
		<description><![CDATA[Standing out in the crowd as 'unique' in today's marketplace is seen as the way to developing a personal brand, and building a platform for increased marketability. How this is accomplished may be through different means, but the underlying principles remain the same.]]></description>
		<wfw:commentRss>http://www.beckycortino.com/2009/11/true-authenticity-is-integral-in-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>You&#8217;re Invited to Join Becky Cortino&#8217;s Private List</title>
		<link>http://www.beckycortino.com/2009/11/youre-invited-to-join-becky-cortinos-private-list/</link>
		<comments>http://www.beckycortino.com/2009/11/youre-invited-to-join-becky-cortinos-private-list/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 14:40:41 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[communication tools]]></category>
		<category><![CDATA[Private List]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=166</guid>
		<description><![CDATA[You're Invited to Join Becky Cortino's Private List... I'm pleased to announce I have established a special Private List, exclusively for those who want to be the first to receive updates and announcements about new programs, products and services I personally offer, or those I think are exceptional.]]></description>
		<wfw:commentRss>http://www.beckycortino.com/2009/11/youre-invited-to-join-becky-cortinos-private-list/feed/</wfw:commentRss>
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		<title>&#8220;Marketing 2.0 Bridging the Gap Between Buyer and Seller through Social Media Marketing,&#8221; newly published book by Bernie Borges</title>
		<link>http://www.beckycortino.com/2009/11/marketing-2-0-bridging-the-gap-between-buyer-and-seller-through-social-media-marketing-newly-published-book-by-bernie-borges/</link>
		<comments>http://www.beckycortino.com/2009/11/marketing-2-0-bridging-the-gap-between-buyer-and-seller-through-social-media-marketing-newly-published-book-by-bernie-borges/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 04:12:24 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=161</guid>
		<description><![CDATA[It's a well-established fact that traditional marketing tactics are no longer effective in today's business climate. Potential customers and buyers now seek engagement in different ways, which may be addressed through effective application of  Social Media Marketing. Catch the Buzz with Red River Writers Live "Biz Buzz" with Bernie Borges, “Chief Find Officer” and owner of Find and Convert, an inbound marketing agency serving midsize companies, and host Becky Cortino, as they discuss effectively using Social Media Marketing http://www.blogtalkradio.com/redriverwriterslive/2009/11/18/marketing-20-bridging-the-gap-between-buyer-and-se]]></description>
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