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Archive for the ‘media’ Category

Some Real Magic: “Synthesis” Performed by Magic’s Royal Duke Sammy Cortino World Record Challenge

30 Jul

"Synthesis" World Record Challenge August 6, 2010

Isn’t it time for something new, fresh and fun?! How about establishing a brand new World Record? I’m hearing a lot of folks talk about “magic” methods, biz systems, and how things have worked like it — how about adding some real magic to your day — in just 90-seconds?!

Here’s the scoop, and how to do that…

Magic’s Royal Duke Sammy Cortino is presenting his card manipulation challenge — “Synthesis”:

Event to be held on Friday, August 6 1:30-2:30PM EDT; “Synthesis” performed at 2PM EDT, from Facebook and in-person at the Julian G. Whitener Municipal Building in downtown Hickory, NC and streaming live on Facebook…

Sammy’s “Synthesis” is a combo of Houdini’s old sleight of hand techniques, presented in new way, as a ‘stunt,’ in Houdini’s style… the challenge will be officiated by the Honorable Mayor Rudy Wright.

“Synthesis” details: Sammy’s World Record Challenge is manipulating 300 cards (almost 6 decks of playing cards, 5 1/2″ high, stacked), blindfolded, with both hands. It is rare to be able to manipulate cards equally well with both hands — almost unheard of, in fact… very few on record as able to do this.

*This is a “Thank you” to Hickory for everything, as Sammy launches his Magic career onto a new level, in this next year!

*This is a Global Celebration, event streaming L-I-V-E —  Everyone is invited! We have been and are harnessing the social and new media, as well as the traditional…

*If you miss the event, hi-def vid will be uploaded to YouTube — catch it any time: http://youtube.com/SammyCortino

Key Points in Sammy’s magic career:

At the age of 12, Sammy was inducted into the International Brotherhood of Magicians. Seigfried & Roy, Lance Burton and Terry Evanswood signed his application, and all have served to inspire Sammy’s performances. He has remained in contact with them.

Sammy is a member of London’s Magic Circle. He holds a Doctor of Magic degree, conferred by the International Magicians’ Society, the world’s largest magician’s society.

First stage show at Hickory Community Theatre at age 14…

Broyhill Civic Center Grand Illusion Show in ’06

Hayes Performing Arts Center ’07

Appalachian State University show in ’08

Sammy has been actively involved Frye Regional Medical Center’s Charlie’s Chaplains Hospital Creative Arts Ministry since 1997, performing simple tricks to brighten the patients’ days and empowering them by having them participate (as possible) in the performance. He serves as Assistant Coordinator of the ministry, since 2004: http://CharliesChaplains.blogspot.com

At 21, Sammy is a rising senior at Appalachian State University, where he studies broadcast.

Magic’s Royal Duke Sammy Cortino: http://www.SammyCortino.com

Recent Media Blitz Interviews, over the last 3 weeks:

Fox-Charlotte “Fox News Rising” http://www.youtube.com/watch?v=gwW7Oga_edA

NBC-WCNC “Charlotte Today” http://www.youtube.com/watch?v=7utOWkTxm4o

Hickory Daily Record: http://www2.hickoryrecord.com/content/2010/jul/28/illusionist-will-try-make-300-cards-disappear-and-/

This is a Global event, streaming live! What time in the world will this event be for you?

World Clock Time+Date Converter: http://timeanddate.com/worldclock/

World Clock Time Converter: http://www.timeanddate.com/worldclock/converter.html

Hope to see you there!

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3 Simple Strategies to Stop Your Content from Being Stolen:

26 May

Recently, I ran across this great vid by John-Paul Micek, founder of RPM Success Group ® Inc..  Rather than rehashing what JP already said so well, I asked him if I could share his vid with you… and he agreed:

3 simple strategies to protect your intellectual property and from becoming a victim of online copyright infringement, possibly without enlisting an attorney, and spending thousands of dollars in legal fees….

Visit site (linked below) for more info and to download referenced resources:

  • Copyright Infringement letter to ISP (template)
  • ISP Look-up Services for offender sites
  • About the Digital Millennium Copyright Act of 1998
  • Search Service for your page content on the Web
  • Ebay’s VeRO program
  • Google Alerts

Source: This vid and information from

Online Copyright Infringement: Simple Steps to Protect Yourself From Thieves


About John Paul Micek:

John Paul Micek is founder of RPM Success Group ® Inc., the leader in software, systems & strategic coaching to double your profits in the New Economy. QuanSite New Media marketing software is one of those resources. He is author of the first published book on New Media marketing, the best seller Secrets Of Online Persuasion.


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The Simple Truth about Authenticity

02 Apr

Advertising?! BeckyCortino.com

Authenticity requires “truth in communicating.”

Otherwise, it’s Advertising.

~Becky Cortino

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Communications Design through the Magic of Fluid Web Typography

22 Mar

For your enjoyment and inspiration in communications design, I’m sharing this fascinating SlideShare presentation by Jason Cranford Teague, originally posted by Dan York on his Disruptive Conversations blog. According to Dan, I understand Jason gave this at SXSW last week in Austin, Texas. South By Southwest (SXSW) Interactive show, is one of the world’s largest assemblages of folks who work in all aspects of the web.

As a true typography connoisseur and longtime production design adviser, I thoroughly enjoyed this presentation! Fear not — you don’t need to be a typography afficionado or geek to benefit from taking it in. For me, the beauty of it is that it clearly illustrates the importance typeface selection has in communicating your message. Enjoy!

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True Authenticity is Integral in Branding

30 Nov

Andy Warhol Art

Standing out in the crowd as ‘unique’ in today’s marketplace is seen as the way to develop a personal brand, and building a platform for increased marketability. How this is accomplished may be through different means, but basic principles apply.

Being who you are in reality, rather than how you believe your audience wants you to be, is the underlying premise of true authenticity. Authenticity is a core value in the process of branding. 

In an effort to become known or establish their personal brand, I have observed people evolving their personas and platforms sometimes seasonally, often with radical shifts – as if no one would notice the change.  

This is not a new concept. Sometimes shifts are made to communicate different messages to anyone who is still listening. George Plimpton comes to mind as a consummate example illustrating this type of persona shape-shifting in platform-building.

An American journalist, writer and actor, Plimpton is best known for his seemingly unexpected forays into random venues, including (but not limited to) professional football, golf, tennis, ice hockey, and even a circus high-wire act in the 1960′s and 1970′s. The mere mention of his name related to a surprise appearance for any occasion became a pop-expression of the times. In the 1980′s, he made cameo appearances in feature films and television series, further building on this essential truth for George Plimpton.

American artist Andy Warhol is credited with coining the well-known phrase “In the future, everyone will be world-famous for 15 minutes.” His reference was to the media attention grabbed by celebrity until the audience grew tired. His thought was the media could make anyone famous. It seems some publicity seekers grab onto this concept as a quick-fix in a fast rise to “fame,” attracting media by any possible means, with little regard to consequences.

Two recent instances have pointed up the degree to which the media may be misapplied in this Black Hat practice:

  • “Balloon Boy” Falcon Heene’s falsely-promoted high-flying misadventure by the six year-old’s parents Richard and Mayumi Heene on October 15, was finally admitted to be a hoax.

 

  • Michaele and Tareq Salahi , the couple who crashed President Obama’s first White House state dinner in honor of Indian Prime Minister Manmohan Singh and his wife on November 24, strolled past the security checkpoints and had numerous pictures taken that evening. At this writing, investigations are still underway.

 

The media reported both episodes were fueled by the participants’ desire to secure a reality television show series through successful execution of their respective publicity stunts, as their platforms.

Headline-seeking tendencies and self-aggrandizement are shifting sands upon which to build a platform. A commonly-held belief that “bad publicity is better than none at all” is an outmoded concept in today’s digital marketing world, where there may be a lot of noise – sound bites, images and words live onward. People may in part “forget” or even to an extent ‘forgive,’ but those images and words carry forward in related baggage not easily lost.

…and while Andy Warhol is also credited with saying “Art is what you can get away with,” effective branding is based upon authenticity. I believe authenticity is the core essence of the essential element of ‘Truth’ in effective Branding. Authenticity lies not in what is portrayed, but rather that which is seen.

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You’re Invited to Join Becky Cortino’s Private List

18 Nov
Becky Cortino Marketing-Media-Maven

Becky Cortino Marketing-Media-Maven

 

I’m pleased to announce I have established a special Private List, exclusively for those who want to be the first to receive updates and announcements about new programs, products and services I personally offer, or those I think are exceptional.

 

 

 

In addition, I will be sending free reports, and receive questions from my Private List about:

  •  Marketing – Online or Offline
  • Media – Traditional, New or Social
  •  Branding – Personal or Business
  •  Communication – Effective Strategies, Message, Plan,
  •  Design – Visual or Programs

 

You’re invited to join my special Becky Cortino’s Private List! There is absolutely no obligation or cost to join. To accept my invitation, please register below…

 

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