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	<title>Express-It &#187; personal branding</title>
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	<description>Becky Cortino, Integrated Marketing Communication Professional Services</description>
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		<title>Cabin pressure still leaves a few things up in the air&#8230;</title>
		<link>http://www.beckycortino.com/2010/09/cabin-pressure-still-leaves-a-few-things-up-in-the-air/</link>
		<comments>http://www.beckycortino.com/2010/09/cabin-pressure-still-leaves-a-few-things-up-in-the-air/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 13:00:52 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Effective Communication]]></category>
		<category><![CDATA[Work Smart]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[know your audience]]></category>
		<category><![CDATA[personal brand]]></category>
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		<description><![CDATA[Word on the street is ex-Jet Blue flight attendant Steven Slater may dispense advice on “how to quit your job with style” on a new reality TV show...]]></description>
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		<title>Some Real Magic: &#8220;Synthesis&#8221; Performed by Magic&#8217;s Royal Duke Sammy Cortino World Record Challenge</title>
		<link>http://www.beckycortino.com/2010/07/some-real-magic-synthesis-performed-by-magics-royal-duke-sammy-cortino-world-record-challenge/</link>
		<comments>http://www.beckycortino.com/2010/07/some-real-magic-synthesis-performed-by-magics-royal-duke-sammy-cortino-world-record-challenge/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 15:40:04 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Build Your Brand]]></category>
		<category><![CDATA[Durable Branding]]></category>
		<category><![CDATA[Effective Communication]]></category>
		<category><![CDATA[Effective Communication Campaign with all Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<category><![CDATA[Healing Humor]]></category>
		<category><![CDATA[online video branding]]></category>
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		<category><![CDATA[platform building]]></category>
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		<category><![CDATA[special promotions]]></category>
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		<category><![CDATA[technology]]></category>
		<category><![CDATA[traditional media]]></category>
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		<category><![CDATA[Ustream]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=1154</guid>
		<description><![CDATA[I'm hearing a lot of folks talk about "magic" methods, biz systems, and how things have worked like it -- how about adding some real magic to your day -- in just 90-seconds?!]]></description>
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		<title>Integrity is the Essential Element for Brand Durability</title>
		<link>http://www.beckycortino.com/2010/03/integrity-is-the-essential-element-for-brand-durability/</link>
		<comments>http://www.beckycortino.com/2010/03/integrity-is-the-essential-element-for-brand-durability/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:11:28 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Durable Branding]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[The importance of “authenticity” as a component in identity development is recognized, but “integrity” is where the greatest emphasis should be placed for powerful, solid branding and communication. Here's why...]]></description>
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		<title>Adding Value Through Your Communication and Connection</title>
		<link>http://www.beckycortino.com/2010/02/adding-value-through-your-communication-and-connection/</link>
		<comments>http://www.beckycortino.com/2010/02/adding-value-through-your-communication-and-connection/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:42:53 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[social media platforms]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=257</guid>
		<description><![CDATA[Adding "value" to those around you comes in many forms. It may be delivered in your actions, shared thoughts or words, possibly through accomplished tasks. The intrinsic value comes by way of what is shared, as well as method of delivery. ]]></description>
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		<title>New Facebook Privacy Settings: I Recommend You Check &#8216;em Out&#8230;</title>
		<link>http://www.beckycortino.com/2009/12/new-facebook-privacy-settings-i-recommend-you-check-em-out/</link>
		<comments>http://www.beckycortino.com/2009/12/new-facebook-privacy-settings-i-recommend-you-check-em-out/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:00:20 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[privacy issues]]></category>
		<category><![CDATA[social media platforms]]></category>

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		<description><![CDATA[Today, Facebook unveiled some new Privacy Settings for users. I was surprised to read that in the past, only up to about 20% actually use these settings, so maybe this change will go largely unnoticed... Increasingly, more Facebook user information is being made available to developers, and to the world. For this reason, If you have a profile on Facebook, I highly recommend you take a few minutes to review your Privacy Settings. Here are 3 areas I recommend reviewing, and why...]]></description>
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		<title>3 Essential Steps in Personal Crisis Communication/Management as Illustrated by Tiger Woods</title>
		<link>http://www.beckycortino.com/2009/12/3-essential-steps-in-personal-crisis-communicationmanagement-as-illustrated-by-tiger-woods/</link>
		<comments>http://www.beckycortino.com/2009/12/3-essential-steps-in-personal-crisis-communicationmanagement-as-illustrated-by-tiger-woods/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 15:00:40 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[personal brand]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=194</guid>
		<description><![CDATA[Every week, the news is filled with reports of the latest mishap or train wreck involving a public figure. During the last week, there has been much media coverage and speculation on Tiger Woods' car accident. This real life situation serves as a case study in Crisis Communications and Crisis Management as related to Personal Branding in today's digital world.]]></description>
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