Becky Cortino's FREE Michael Stelzner's New Book "Launch" Promo
In June, I had the pleasure of being one of 50 bloggers selected to participate in a unique book promotion for Social Media Examiner founder Michael Stelzner’s new book “Launch: How to Quickly Propel Your Business Beyond the Competition.”In addition to writing a review of the book, a prerequisite to our involvement was to submit a descriptive plan of how we would creatively give away the extra free copy of the book sent to us by Michael for the promotion. I was thrilled to be selected!
On June 21st, I received my copies of “Launch.” As promised, I offered my extra copy to a small business owner or nonprofit organization representative who visited my blog, leaving a comment describing their greatest marketing challenge, and how they believed this book will help them solve that challenge.
In addition to receiving the book, I included a BONUS of additional promotional coverage for the winning the recipient, valued at $1,500. At the time of devising my promotion for “Launch,” I had not yet read the book, but was surprised and pleased when I saw “The Importance of Giving Genuine Gifts” in Chapter 5, on “Actively Engaging Other People.” My BONUS offer freely made, seemed to dovetail nicely with the book.
Entrants were received, verified and finalists were determined. Voting opened June 27, running through June 29. Votes were cast by folks leaving comments indicating their selection, on my blog. The entries, voting and promotion were all fueled through our collaborative associations, and communicated via social media — appropriately, and in keeping with many of the ideas presented in “Launch.”
Of course my BONUS was subject to the acceptance of the winning recipient. I was delighted when the winner, Justin “Jusby” Wright agreed, and in fact stated he was looking forward to receiving my promotional package BONUS as well as Michael’s “Launch.” Truly humbling, for me… thank you, Jusby.
Later this week, I’ll be presenting part one of the two parts of my BONUS promotional package, with a special spotlight feature for Justin aka “Jusby,” an entrepreneur, family entertainer and so much more… I don’t want to totally spoil the surprise, to be presented in his feature — please stay tuned, and get ready to be inspired by Jusby!
Read: my review of Michael Stelzner’s “Launch” click this link (here)
Read: Justin aka “Jusby” special spotlight feature by clicking this link (here)
