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		<title>&#8220;Top 10 Social Media Marketing Watch List&#8221; for 2012</title>
		<link>http://www.beckycortino.com/2012/01/top-10-social-media-marketing-watch-list-for-2012/</link>
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		<pubDate>Fri, 06 Jan 2012 14:25:42 +0000</pubDate>
		<dc:creator>Becky Cortino Content-driven Marketing Strategies</dc:creator>
				<category><![CDATA[A Marketing Moment]]></category>
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		<title>If I Ain&#8217;t Got You&#8230;</title>
		<link>http://www.beckycortino.com/2011/12/if-i-aint-got-you/</link>
		<comments>http://www.beckycortino.com/2011/12/if-i-aint-got-you/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 13:00:43 +0000</pubDate>
		<dc:creator>Becky Cortino Content-driven Marketing Strategies</dc:creator>
				<category><![CDATA[Biz Tip]]></category>
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		<category><![CDATA[Build Your Brand]]></category>
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		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Busy Professional Biz Tip]]></category>
		<category><![CDATA[Communications Clarity]]></category>
		<category><![CDATA[Durable Branding]]></category>
		<category><![CDATA[Entrepreneur's Life]]></category>
		<category><![CDATA[Intentional Visibility]]></category>
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		<category><![CDATA[Organizational Success]]></category>
		<category><![CDATA[Savvy Biz Owner Tip]]></category>
		<category><![CDATA[Small Business]]></category>
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		<category><![CDATA[authenticity]]></category>
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		<description><![CDATA[When I ran across this song recently, the lyrics reminded me a lot of Social Media marketing...]]></description>
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		<title>Media Tip: 4 Ways to Begin Turning Negative Impressions into Positive Opportunity</title>
		<link>http://www.beckycortino.com/2011/03/media-tip-4-ways-to-begin-turning-negative-impressions-into-positive-opportunity/</link>
		<comments>http://www.beckycortino.com/2011/03/media-tip-4-ways-to-begin-turning-negative-impressions-into-positive-opportunity/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:00:36 +0000</pubDate>
		<dc:creator>Becky Cortino Content-driven Marketing Strategies</dc:creator>
				<category><![CDATA[Intentional Visibility]]></category>
		<category><![CDATA[Media Tip]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[customer service]]></category>

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		<description><![CDATA[Media Tip: 4 Ways to Begin Turning Negative Impressions into Positive Opportunity]]></description>
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		<title>Media Tip: 5 Interview Strategies When Confronted with Negative Information and Why</title>
		<link>http://www.beckycortino.com/2011/03/media-tip-5-interview-strategies-when-confronted-with-negative-information-and-why/</link>
		<comments>http://www.beckycortino.com/2011/03/media-tip-5-interview-strategies-when-confronted-with-negative-information-and-why/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 14:00:09 +0000</pubDate>
		<dc:creator>Becky Cortino Content-driven Marketing Strategies</dc:creator>
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		<category><![CDATA[platform building]]></category>
		<category><![CDATA[speaking]]></category>

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		<title>3 Reasons Why &#8220;Creating an Experience&#8221; is Good for Business &#8212; Everyday</title>
		<link>http://www.beckycortino.com/2010/11/black-friday-forecast-retailers-3-reasons-why-creating-an-experience-is-good-for-business-everyday/</link>
		<comments>http://www.beckycortino.com/2010/11/black-friday-forecast-retailers-3-reasons-why-creating-an-experience-is-good-for-business-everyday/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 14:00:07 +0000</pubDate>
		<dc:creator>Becky Cortino Content-driven Marketing Strategies</dc:creator>
				<category><![CDATA[A Marketing Moment]]></category>
		<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Business Case Study]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Enterprising Entrepreneurs]]></category>
		<category><![CDATA[Intentional Visibility]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Platform Building]]></category>
		<category><![CDATA[Savvy Biz Owner Tip]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Special Events]]></category>
		<category><![CDATA[Work Smart]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[Wonder why "creating an experience" for customers isn't an everyday happening, integral with the branding of a store or entity?]]></description>
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		<title>Gracie &#8216;Gets It.&#8217;</title>
		<link>http://www.beckycortino.com/2010/07/gracie-gets-it/</link>
		<comments>http://www.beckycortino.com/2010/07/gracie-gets-it/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:28:29 +0000</pubDate>
		<dc:creator>Becky Cortino Content-driven Marketing Strategies</dc:creator>
				<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Organizational Success]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[employee morale]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[success]]></category>
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		<description><![CDATA[Keeping the business coming to you in the form of loyal customers is far easier and much less expensive in the long-run...]]></description>
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