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Posts Tagged ‘Facebook’

Viz Tip: Claim Your Valuable Social Media Real Estate

30 Dec

Have you missed out in claiming valuable real estate on your Facebook profile, that will otherwise increase your visibility and possibly result in more meaningful connections?

Check out my newest “Viz Tip” to be sure…

Shortly after I completed this “Viz Tip” video for you, I saw the story released from Mashable: How People are Viewing Facebook Timelines differently (from previous profiles): http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/

Hope my “Viz Tip” and this information is helpful to you. Completed my vid prior to this the release of this story, so I thought it was timely…

More VizTips: http://www.facebook.com/BeckyCortino

 

Becky Cortino: “Is Facebook a good communication medium?”

10 Mar

#1 of 44,200,000 when Googled!

Thanks to a recent site visitor, I made a surprising discovery regarding a BeckyCortino.com article I had written about effective communication on Facebook, that was brought to my attention by that visitor…

The very cool discovery was that my article about effective communication on Facebook was ranked #1 of 44,200,000 search results when Googled 3/7/11.

You may have noticed if you’ve perused BeckyCortino.com, this site is all about effective communication using New, Social and Traditional Media, so this 3-part series was a natural.

Here is a link to the referenced “Effective Communication on Facebook” story, found on this site:

http://www.beckycortino.com/2010/04/effective-communication-on-facebook/

 

Some Real Magic: “Synthesis” Performed by Magic’s Royal Duke Sammy Cortino World Record Challenge

30 Jul

"Synthesis" World Record Challenge August 6, 2010

Isn’t it time for something new, fresh and fun?! How about establishing a brand new World Record? I’m hearing a lot of folks talk about “magic” methods, biz systems, and how things have worked like it — how about adding some real magic to your day — in just 90-seconds?!

Here’s the scoop, and how to do that…

Magic’s Royal Duke Sammy Cortino is presenting his card manipulation challenge — “Synthesis”:

Event to be held on Friday, August 6 1:30-2:30PM EDT; “Synthesis” performed at 2PM EDT, from Facebook and in-person at the Julian G. Whitener Municipal Building in downtown Hickory, NC and streaming live on Facebook…

Sammy’s “Synthesis” is a combo of Houdini’s old sleight of hand techniques, presented in new way, as a ‘stunt,’ in Houdini’s style… the challenge will be officiated by the Honorable Mayor Rudy Wright.

“Synthesis” details: Sammy’s World Record Challenge is manipulating 300 cards (almost 6 decks of playing cards, 5 1/2″ high, stacked), blindfolded, with both hands. It is rare to be able to manipulate cards equally well with both hands — almost unheard of, in fact… very few on record as able to do this.

*This is a “Thank you” to Hickory for everything, as Sammy launches his Magic career onto a new level, in this next year!

*This is a Global Celebration, event streaming L-I-V-E —  Everyone is invited! We have been and are harnessing the social and new media, as well as the traditional…

*If you miss the event, hi-def vid will be uploaded to YouTube — catch it any time: http://youtube.com/SammyCortino

Key Points in Sammy’s magic career:

At the age of 12, Sammy was inducted into the International Brotherhood of Magicians. Seigfried & Roy, Lance Burton and Terry Evanswood signed his application, and all have served to inspire Sammy’s performances. He has remained in contact with them.

Sammy is a member of London’s Magic Circle. He holds a Doctor of Magic degree, conferred by the International Magicians’ Society, the world’s largest magician’s society.

First stage show at Hickory Community Theatre at age 14…

Broyhill Civic Center Grand Illusion Show in ’06

Hayes Performing Arts Center ’07

Appalachian State University show in ’08

Sammy has been actively involved Frye Regional Medical Center’s Charlie’s Chaplains Hospital Creative Arts Ministry since 1997, performing simple tricks to brighten the patients’ days and empowering them by having them participate (as possible) in the performance. He serves as Assistant Coordinator of the ministry, since 2004: http://CharliesChaplains.blogspot.com

At 21, Sammy is a rising senior at Appalachian State University, where he studies broadcast.

Magic’s Royal Duke Sammy Cortino: http://www.SammyCortino.com

Recent Media Blitz Interviews, over the last 3 weeks:

Fox-Charlotte “Fox News Rising” http://www.youtube.com/watch?v=gwW7Oga_edA

NBC-WCNC “Charlotte Today” http://www.youtube.com/watch?v=7utOWkTxm4o

Hickory Daily Record: http://www2.hickoryrecord.com/content/2010/jul/28/illusionist-will-try-make-300-cards-disappear-and-/

This is a Global event, streaming live! What time in the world will this event be for you?

World Clock Time+Date Converter: http://timeanddate.com/worldclock/

World Clock Time Converter: http://www.timeanddate.com/worldclock/converter.html

Hope to see you there!

 

Facebook is a Powerful Platform for Special Promotions

24 Feb

Find Becky Cortino on FacebookReporting more than 400 million active users, with more than 35 million users updating their status daily, Facebook offers a powerful platform for special promotions. But as with any great promotional opportunity, related restrictions apply.

In December, Facebook rolled out a revised set of “Facebook Promotions Guidelines.” The following are a few basic, key elements to keep in mind as you craft an enticing special promotion… which includes all facets – publicizing and administering a promotion, as a: 

  • contest
  • competition
  • sweepstakes

…including but not limited to the prize awarded by a chance drawing or designation as “winner,” based on the entrant or participant’s exemplified skill or superior proficiency level, judged within publicized framework of specific criteria.

 

By publicizing or in any way administering a special promotion on the Facebook platform, all hosting entities must agree with and adhere to the prevailing, current ”Facebook Promotions Guidelines,” including:

  • Communicating special promotion details through paid Facebook advertising, status updates, and related Facebook Page information — in doing so, indicates you are offering a special promotion.
  • Administering any aspect of a special promotion on the Facebook platform, such as receiving entries or submissions, judging and notifying winners, using the Facebook platform in any way to do these tasks.   

 

With the current economic situation, special promotions are an excellent way to co-promote with other businesses, for mutual benefit. In addition to increasing your reach through the actual promotion, if done correctly additional bang for the buck is often easily available through media promotion surrounding it, by building it into a true “event.” This is a tried-and-true low-cost strategy for high-dollar visibility.

 The new guidelines look fairly straightforward, but I recommend reviewing them thoroughly, before setting up a new promotional event, in case there are additional revisions — which may be ongoing.

As Tourist Development Manager for Tampa-Hillsborough County, I developed promotions with airlines, hotels, restaurants and major attractions like Busch Gardens (owned then by Anheuser-Busch), promoting them domestically. Tying in various aspects of a special promotion with selected joint venture partners can be a challenge, but if properly crafted, it is a great promotional tool!

Here’s a great article with useful tips to help you put together a successful special promotion, by Sara Inés Calderón 6 Tips for Running Promotions within Facebook’s Guidelines