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Posts Tagged ‘goals’

Moving Forward with Initiative

26 Oct

Recently, I wrote about the importance of stepping out to make a positive difference — today.

I believe those who appear at the moment as if engaging in what others feel is “risky business” (albeit legal), but pushing the proverbial envelope beyond the conventional “business as usual” established standard operating practices, portend tomorrow’s widely-acclaimed “Thought Leaders” and and highly successful businesses darlings everyone suddenly wants in their circle and to emulate, once they catch back up with the forerunners.

Here’s a great video illustrating the importance of moving forward with your ideas, by taking action…



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Posted in Biz Tip, Effective Leadership, Entrepreneur's Life, Project Management, Trend Prediction, Work Smart, professional development

 

Now Broadcasting from the CinchCast Studios: Monday Media Musings, Tuesday Tips and Marketing Moments!

11 Nov

Catch my latest gig, broadcasting from CinchCast Studios, as I offer short sound bytes on Media, Biz Tips and Marketing Ideas!

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Also available through an embedded player on this site: http://www.beckycortino.com/clips/

 
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Posted in A Marketing Moment, Business Building, Business Excellence, Busy Professional Biz Tip, Communications Clarity, Durable Branding, Effective Communication, Effective Communication Campaign with all Media, Effective Leadership, Entrepeneur's Life, Entrepreneur's Life, New Media, Product Logic, Promotion, Small Business, Social Media, Social Media Marketing, SocialSpeak, Sound Byte Insights, Special Events, Trend Prediction, branding, communication, marketing, media, personal branding, planning, presenter, professional development, speaking, writing

 

Why Your Business isn’t Really Flipping Burgers, Short Stacks or Takeout

04 Nov

Your biz isn’t really flipping burgers, short stacks or takeout…

Did you ever realize that what you turn down will actually bring you closer to your business goal? Absolutely! It can, and it will…

Daily, we’re bombarded with messages and ideas… we’re inspired, have an unexpected brainstorm… get interrupted, and derailed from our original plan.

Sound familiar?

How fortunate we are to have so many wonderful opportunities, great information and helpful people surrounding us!

The key is to stay on track, with your plan in hand. Realizing you can’t take full advantage of everything offered is understanding it is impossible to handle all the opportunities coming your way, well. We know we can’t be “all things” to everyone, serving up needs like a short order, and stay on track.

Maybe the momentary interaction or unavoidable interruption inspires a great idea for another time, or you could pass along a referral. Both strategies offer value and a service to your network, while you are still in-service and on-task, working your plan.

Just like being on a diet or controlling your weight, how you conduct your schedule and activities greatly impacts your business including what you turn down — bringing you ever closer to your goal!

That’s why you aren’t really a short order cook of great ideas-on-demand, and your business isn’t a 24-7 take-out service with an unlimited menu serving the global community, even if you’re in the food service industry.

Just a little food for thought…

About: Becky Cortino

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Posted in A Marketing Moment, Business Building, Busy Professional Biz Tip, Enterprising Entrepreneurs, Entrepeneur's Life, Express-It media Fusion, Organizational Success, Personal Success, Savvy Biz Owner Tip

 

Happy New Year: What Will it Bring?

04 Jan
Becky Cortino

Becky Cortino

 
 
 
 
 
Happy New Year!

By now, we’ve greeted the New Year together, anticipating joys to-be discovered and unexpected adventures! What exciting plans do you have?

In this New Year, I will be expanding my focus, and forging out in familiar directions, on newly-blazed trails. Inspired by Chris Brogan’s “3 Words for 2010,” I have established 3 aspects of concentration. I admire his brevity, but personally feel the need to have a little more to hang onto for direction this year. My areas of development for 2010 are as follows:

Social Media: I will be sharing more information, with widespread integration and increasing collaboration. Are we connected?

Communications Services: I am expanding my professional services and products for my clients; offering them in new ways.

Writing: I will be business-writing more – but less in other ways. In the last week, my third book in my Applied Humor Therapy series has now been officially shelved – indefinitely. As I prepare for 2 major speaking engagements this year I will use my work, but it will not be in book form even though  nearly completed.

 

I look forward to hearing what your plans are, and seeing how the New Year unfolds – exciting times ahead! :) Please leave your comments…

What do you have planned for 2010?

How can I help you with your plans for this New Year?

 
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Posted in Social Media, communication, marketing, planning, writing

 

4 Keys to Stay on Track and Realize Your 2010 Business Goals

02 Jan
Top 3 Goals

Top 3 Goals

As a fresh New Year stretches out before us, ’tis that season when great plans are enthusiastically made, often with seemingly boundless optimism and energy. If you’re like me, you already have an ever-expanding list of things you want to accomplish this year!

Effective planning will help you stay on track and realize your 2010 business goals.  Here are 4 keys to help you in the process:

  1. Identify your top 3 goals — but wait! There’s more… don’t stop there. In fact, don’t even lay out a detailed action plan, schedule dates, and be off and running just yet. Take each of your top goals and break them down into manageable parts, as components.
  2.  Select the part associated with each goal that will begin to move you in the direction to attaining it. This means you are not setting out to devour the entire elephant this month, but you will get a good start in the process, by taking specific steps.
  3. Set up a calendar to lay out a systematic plan. By working your way through a strategic series of steps, you will reach your goal. Because you can see progress and enjoy the accomplishment along the way, it is easier to work the system incrementally.
  4. Evaluate and track your progress weekly. Schedule this review in your calendar. Accountability is a great motivator. Enlist a business partner, colleague, friend or spouse to encourage you in your efforts.

Business goals and dreams may be “super-sized” in scope, but to stay on track, while improving the business bottom line, “bite-sized” portions simply dished out on a continual basis are far more effective and satisfying. Working into a frenzy, ever-hungering for some sign of progress then throwing in the towel, often results with unmet goals and incomplete projects.

Expect challenges and difficulties with related changes and new directions. It’s easy to forget this is normal, no matter how committed you are to the task at hand. Once you’re on a roll and realize the sweet taste of success with each incremental step along the way to reaching your top 3 goals, it will be easier to stay on track and realize them.

What are your top 3 business goals this year? In my next post, I’m going to reveal what exciting new directions I plan to take. Look forward to seeing this New Year unfold — and hearing what your plans are!

 
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Posted in business tools, planning