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	<title>Express-It &#187; personal brand</title>
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		<title>Don&#8217;t let suspicious minds quash your creativity!</title>
		<link>http://www.beckycortino.com/2010/09/dont-let-suspicious-minds-quash-your-creativity/</link>
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		<pubDate>Thu, 09 Sep 2010 16:42:45 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[A Marketing Moment]]></category>
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		<description><![CDATA[Don't let suspicious minds quash your creativity! Don't get caught in a trap...]]></description>
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		<title>Cabin pressure still leaves a few things up in the air&#8230;</title>
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		<pubDate>Mon, 06 Sep 2010 13:00:52 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Effective Communication]]></category>
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		<description><![CDATA[Word on the street is ex-Jet Blue flight attendant Steven Slater may dispense advice on “how to quit your job with style” on a new reality TV show...]]></description>
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		<title>Official Trailer: Magic&#8217;s Royal Duke Sammy Cortino Performs &#8216;Synthesis,&#8217; Setting World Record</title>
		<link>http://www.beckycortino.com/2010/08/official-trailer-magics-royal-duke-sammy-cortino-performs-synthesis-setting-world-record/</link>
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		<pubDate>Wed, 18 Aug 2010 16:15:54 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Build Your Brand]]></category>
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		<description><![CDATA[Official Vid Trailer: Illusionist Sammy Cortino sets World Record for fastest blindfolded/ambidextrous card manipulations (sleight of hand), with over 300 cards in 90 seconds... ]]></description>
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		<title>Some Real Magic: &#8220;Synthesis&#8221; Performed by Magic&#8217;s Royal Duke Sammy Cortino World Record Challenge</title>
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		<pubDate>Fri, 30 Jul 2010 15:40:04 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Build Your Brand]]></category>
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		<category><![CDATA[Effective Communication Campaign with all Media]]></category>
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		<description><![CDATA[I'm hearing a lot of folks talk about "magic" methods, biz systems, and how things have worked like it -- how about adding some real magic to your day -- in just 90-seconds?!]]></description>
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		<title>3 Essential Steps in Personal Crisis Communication/Management as Illustrated by Tiger Woods</title>
		<link>http://www.beckycortino.com/2009/12/3-essential-steps-in-personal-crisis-communicationmanagement-as-illustrated-by-tiger-woods/</link>
		<comments>http://www.beckycortino.com/2009/12/3-essential-steps-in-personal-crisis-communicationmanagement-as-illustrated-by-tiger-woods/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 15:00:40 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Crisis Management]]></category>
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		<description><![CDATA[Every week, the news is filled with reports of the latest mishap or train wreck involving a public figure. During the last week, there has been much media coverage and speculation on Tiger Woods' car accident. This real life situation serves as a case study in Crisis Communications and Crisis Management as related to Personal Branding in today's digital world.]]></description>
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