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	<title>Express-It &#187; platform building</title>
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	<description>Becky Cortino, Integrated Marketing Communication Professional Services</description>
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		<title>Don&#8217;t let suspicious minds quash your creativity!</title>
		<link>http://www.beckycortino.com/2010/09/dont-let-suspicious-minds-quash-your-creativity/</link>
		<comments>http://www.beckycortino.com/2010/09/dont-let-suspicious-minds-quash-your-creativity/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 16:42:45 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[A Marketing Moment]]></category>
		<category><![CDATA[Build Your Brand]]></category>
		<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Communications Clarity]]></category>
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		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[platform building]]></category>
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		<description><![CDATA[Don't let suspicious minds quash your creativity! Don't get caught in a trap...]]></description>
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		<title>Official Trailer: Magic&#8217;s Royal Duke Sammy Cortino Performs &#8216;Synthesis,&#8217; Setting World Record</title>
		<link>http://www.beckycortino.com/2010/08/official-trailer-magics-royal-duke-sammy-cortino-performs-synthesis-setting-world-record/</link>
		<comments>http://www.beckycortino.com/2010/08/official-trailer-magics-royal-duke-sammy-cortino-performs-synthesis-setting-world-record/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 16:15:54 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Build Your Brand]]></category>
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		<category><![CDATA[Effective Communication Campaign with all Media]]></category>
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		<category><![CDATA[New Media]]></category>
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		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[successful promotion]]></category>

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		<description><![CDATA[Official Vid Trailer: Illusionist Sammy Cortino sets World Record for fastest blindfolded/ambidextrous card manipulations (sleight of hand), with over 300 cards in 90 seconds... ]]></description>
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		<title>Some Real Magic: &#8220;Synthesis&#8221; Performed by Magic&#8217;s Royal Duke Sammy Cortino World Record Challenge</title>
		<link>http://www.beckycortino.com/2010/07/some-real-magic-synthesis-performed-by-magics-royal-duke-sammy-cortino-world-record-challenge/</link>
		<comments>http://www.beckycortino.com/2010/07/some-real-magic-synthesis-performed-by-magics-royal-duke-sammy-cortino-world-record-challenge/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 15:40:04 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Build Your Brand]]></category>
		<category><![CDATA[Durable Branding]]></category>
		<category><![CDATA[Effective Communication]]></category>
		<category><![CDATA[Effective Communication Campaign with all Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<category><![CDATA[communication]]></category>
		<category><![CDATA[media]]></category>
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		<category><![CDATA[professional services]]></category>
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		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[communication tools]]></category>
		<category><![CDATA[communications design]]></category>
		<category><![CDATA[Healing Humor]]></category>
		<category><![CDATA[online video branding]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[social media networking]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[special promotions]]></category>
		<category><![CDATA[successful promotion]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[traditional media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Ustream]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=1154</guid>
		<description><![CDATA[I'm hearing a lot of folks talk about "magic" methods, biz systems, and how things have worked like it -- how about adding some real magic to your day -- in just 90-seconds?!]]></description>
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		<title>Marketing+Media+Communications Wordle for the Day</title>
		<link>http://www.beckycortino.com/2010/06/marketingmediacommunications-wordle-for-the-day/</link>
		<comments>http://www.beckycortino.com/2010/06/marketingmediacommunications-wordle-for-the-day/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 16:42:58 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[communication tools]]></category>
		<category><![CDATA[Friday Fun]]></category>
		<category><![CDATA[platform building]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=988</guid>
		<description><![CDATA["Wordle" is an online toy for generating “word clouds” from text you provide. Words appearing more frequently in the source text are the most prominently displayed. You can design your clouds with different fonts, layouts, and color schemes. Source: Wordle.net]]></description>
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		<title>The Essential Key to More Effective Communication on Facebook</title>
		<link>http://www.beckycortino.com/2010/04/the-essential-ke-to-more-effective-communication-on-facebook/</link>
		<comments>http://www.beckycortino.com/2010/04/the-essential-ke-to-more-effective-communication-on-facebook/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 11:00:00 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Communications Clarity]]></category>
		<category><![CDATA[Durable Branding]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communication tools]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[social media platforms]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=546</guid>
		<description><![CDATA[Getting clear on your rationale of having a social media presence is critical, and should guide every action, to help promote and communicate more effectively.]]></description>
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		<title>3 Case Studies for Developing More Effective Communication on Facebook</title>
		<link>http://www.beckycortino.com/2010/04/3-case-studies-for-developing-more-effective-communication-on-facebook/</link>
		<comments>http://www.beckycortino.com/2010/04/3-case-studies-for-developing-more-effective-communication-on-facebook/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 11:00:20 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Communications Clarity]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[successful promotion]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=544</guid>
		<description><![CDATA[3 case studies for for not applying 'best practices' in social networking, and how to develop more effective communication on Facebook]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media is a rockin&#8217; Revolution!</title>
		<link>http://www.beckycortino.com/2010/03/social-media-is-a-rockin-revolution/</link>
		<comments>http://www.beckycortino.com/2010/03/social-media-is-a-rockin-revolution/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:19:46 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[communication tools]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Statistics]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=292</guid>
		<description><![CDATA[Social Media is a rockin' Revolution! Statistics in this vid are fascinating...
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Integrity is the Essential Element for Brand Durability</title>
		<link>http://www.beckycortino.com/2010/03/integrity-is-the-essential-element-for-brand-durability/</link>
		<comments>http://www.beckycortino.com/2010/03/integrity-is-the-essential-element-for-brand-durability/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:11:28 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Durable Branding]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=286</guid>
		<description><![CDATA[The importance of “authenticity” as a component in identity development is recognized, but “integrity” is where the greatest emphasis should be placed for powerful, solid branding and communication. Here's why...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Adding Value Through Your Communication and Connection</title>
		<link>http://www.beckycortino.com/2010/02/adding-value-through-your-communication-and-connection/</link>
		<comments>http://www.beckycortino.com/2010/02/adding-value-through-your-communication-and-connection/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:42:53 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[platform building]]></category>
		<category><![CDATA[social media platforms]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=257</guid>
		<description><![CDATA[Adding "value" to those around you comes in many forms. It may be delivered in your actions, shared thoughts or words, possibly through accomplished tasks. The intrinsic value comes by way of what is shared, as well as method of delivery. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>True Authenticity is Integral in Branding</title>
		<link>http://www.beckycortino.com/2009/11/true-authenticity-is-integral-in-branding/</link>
		<comments>http://www.beckycortino.com/2009/11/true-authenticity-is-integral-in-branding/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 02:00:56 +0000</pubDate>
		<dc:creator>Becky Cortino Integrated-Marketing-Communications</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[platform building]]></category>

		<guid isPermaLink="false">http://www.beckycortino.com/?p=178</guid>
		<description><![CDATA[Standing out in the crowd as 'unique' in today's marketplace is seen as the way to developing a personal brand, and building a platform for increased marketability. How this is accomplished may be through different means, but the underlying principles remain the same.]]></description>
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