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Official Trailer: Magic’s Royal Duke Sammy Cortino Performs ‘Synthesis,’ Setting World Record

18 Aug

Illusionist Sammy Cortino sets the world record for the fastest blindfolded and ambidextrous card manipulations (card sleight of hand), where he manipulates over 300 cards in 90 seconds…

You can use special events and promotions for your business or services, to build a solid platform and garner attention that translates into greater visibility and increased sales. Learn more about communicating your business message effectively… in a new Media Fusion Teleseminar Series!

Probably you aren’t looking to set a World Record for card manipulation, but how about increasing sales, your customer base, or creating a stir for your product, service or passion?

Based on my experience with all media, and as a marketing-communications professional helping business owners and professionals since founding my consultancy many years ago, through a brand new Media Fusion Teleseminar Series, I will share insight, ideas and information to help you cut through the clutter and noise, communicating your business message to your best advantage.

Stay tuned for insight on behind-the-scenes and backstory of promoting and communicating to draw attention, increase awareness at low-cost, while increasing your bottom line in the process — program details will be emailed — be sure to sign-up so you don’t miss a thing!

Be sure to sign-up below…

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Posted in Build Your Brand, Durable Branding, Effective Communication Campaign with all Media, Express-It media Fusion, New Media, Promotion, Social Media, Social Media Marketing, Special Events, Work Smart

Magic’s Royal Duke Sammy Cortino Performs “Synthesis” and Sets World Record

10 Aug

Magic’s Royal Duke performs “Synthesis” and set a World Record for ambidextrous card manipulation — 304 playing cards, blindfolded in 90 seconds!

The media coverage on this event was astounding, and all forms of media were used in promoting and covering it: New, Social and Traditional Media.

We’re still celebrating this wonderful milestone for Sammy and his magic career!

Effective communication utilizing all media is a powerful vehicle for business owners and professionals — there’s nothing ‘magic’ about that. However, when strategically used in an appropriate integrated communications plan, it seems to work like magic!

With all the cool new tools and great media at all of our fingertips today, using it couldn’t be easier!

Would you like to learn more about how to communicate your business message effectively through a process I call Express-It Media Fusion?

Based on my experience with all media, and as a marketing-communications professional helping business owners and professionals since founding my consultancy in 1982, through Express-It Media Fusion, I look forward to sharing insight, ideas and information to help you cut through the clutter and noise, communicating your business message to your best advantage.

You can begin this process by signing-up to begin receiving valuable insight directly from me, through Express-It Media Fusion. You probably aren’t looking to set a World Record for card manipulation, but how about increasing sales, your customer base, or creating a stir for your product, service or passion?

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Posted in Effective Communication Campaign with all Media, Express-It media Fusion, Marketing & Sales, New Media, Promotion, Small Business, Social Media Marketing, Special Events, Work Smart, business tools

Some Real Magic: “Synthesis” Performed by Magic’s Royal Duke Sammy Cortino World Record Challenge

30 Jul

"Synthesis" World Record Challenge August 6, 2010

Isn’t it time for something new, fresh and fun?! How about establishing a brand new World Record? I’m hearing a lot of folks talk about “magic” methods, biz systems, and how things have worked like it — how about adding some real magic to your day — in just 90-seconds?!

Here’s the scoop, and how to do that…

Magic’s Royal Duke Sammy Cortino is presenting his card manipulation challenge — “Synthesis”:

Event to be held on Friday, August 6 1:30-2:30PM EDT; “Synthesis” performed at 2PM EDT, from Facebook and in-person at the Julian G. Whitener Municipal Building in downtown Hickory, NC and streaming live on Facebook…

Sammy’s “Synthesis” is a combo of Houdini’s old sleight of hand techniques, presented in new way, as a ‘stunt,’ in Houdini’s style… the challenge will be officiated by the Honorable Mayor Rudy Wright.

“Synthesis” details: Sammy’s World Record Challenge is manipulating 300 cards (almost 6 decks of playing cards, 5 1/2″ high, stacked), blindfolded, with both hands. It is rare to be able to manipulate cards equally well with both hands — almost unheard of, in fact… very few on record as able to do this.

*This is a “Thank you” to Hickory for everything, as Sammy launches his Magic career onto a new level, in this next year!

*This is a Global Celebration, event streaming L-I-V-E — Everyone is invited! We have been and are harnessing the social and new media, as well as the traditional…

*If you miss the event, hi-def vid will be uploaded to YouTube — catch it any time: http://youtube.com/SammyCortino

Key Points in Sammy’s magic career:

At the age of 12, Sammy was inducted into the International Brotherhood of Magicians. Seigfried & Roy, Lance Burton and Terry Evanswood signed his application, and all have served to inspire Sammy’s performances. He has remained in contact with them.

Sammy is a member of London’s Magic Circle. He holds a Doctor of Magic degree, conferred by the International Magicians’ Society, the world’s largest magician’s society.

First stage show at Hickory Community Theatre at age 14…

Broyhill Civic Center Grand Illusion Show in ’06

Hayes Performing Arts Center ’07

Appalachian State University show in ’08

Sammy has been actively involved Frye Regional Medical Center’s Charlie’s Chaplains Hospital Creative Arts Ministry since 1997, performing simple tricks to brighten the patients’ days and empowering them by having them participate (as possible) in the performance. He serves as Assistant Coordinator of the ministry, since 2004: http://CharliesChaplains.blogspot.com

At 21, Sammy is a rising senior at Appalachian State University, where he studies broadcast.

Magic’s Royal Duke Sammy Cortino: http://www.SammyCortino.com

Recent Media Blitz Interviews, over the last 3 weeks:

Fox-Charlotte “Fox News Rising” http://www.youtube.com/watch?v=gwW7Oga_edA

NBC-WCNC “Charlotte Today” http://www.youtube.com/watch?v=7utOWkTxm4o

Hickory Daily Record: http://www2.hickoryrecord.com/content/2010/jul/28/illusionist-will-try-make-300-cards-disappear-and-/

This is a Global event, streaming live! What time in the world will this event be for you?

World Clock Time+Date Converter: http://timeanddate.com/worldclock/

World Clock Time Converter: http://www.timeanddate.com/worldclock/converter.html

Hope to see you there!

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Posted in Build Your Brand, Durable Branding, Effective Communication, Effective Communication Campaign with all Media, Facebook, New Media, Promotion, Social Media, Social Media Marketing, Special Events, branding, communication, media, personal branding, professional services, talk radio

Corporate Branding: Roadmap and Mirror Required

21 May

Countless missed opportunities abound if your company is relying on “fans” and other unofficial channels to communicate the corporate mission statement, information, and updates!

Many companies have established their virtual ‘real estate’ or turf (website), but are not effectively harnessing the power of social media channels by integrating them to enhance — and gain necessary control of the brand experience.

In this insightful SlideShare by Jeremiah Owyang, discover:

Why seamless integration is important — and the inherent power of it.
How to kick things up a notch to make the company website relevant in today’s marketplace, while reaching a wider market share.
Understand why this aspect of branding is so important to address — now — based on the projected future role of ‘branding.’

Making your Corporate Website Relevant

View more presentations from Jeremiah Owyang.

Need a Roadmap?

Do you need some help to integrate your message? I am an Integrated Marketing Communications consultant, and currently offering my professional consulting services to help businesses and professionals Amp-Up their unique communications efforts.

Geared especially for individual and company needs, my recommendations help solve communications challenges through building a solid branding platform. Many professionals and companies are missing countless opportunities because they have no desire to hire an employee or a full-scale agency, but don’t have time or adequate knowledge to address this important aspect.

Do you need help? I offer my professional services on a project-basis and can assist you and your company in navigating the maze of social channels, new and traditional media, powerfully and effectively integrating the desired message — helping to secure a solid branding platform.

I would welcome the opportunity to connect with you, and to discuss your specific needs. Please contact me using this online form (linked here)

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Posted in Durable Branding, Social Media Marketing, branding

SocialSpeak: How Engaging are YOU?

03 May

4 Tips for Social Media Convo and 4 Networking Strategies for Successful Connection — Are You Connected?!

In it’s most basic terms, Social Media is a form of connecting. The rationale for that connection varies for each participant, but in order to make the most out of the networking effect — you do need to engage.

How do you communicate? Certain approaches actually repel participation and engagement. What is your style or approach in sharing information, communicating with — not ‘shouting to’ your network?

4 Tips for Social Media Conversation

What conversations do you instigate?

What do you discuss with your contacts?

Topics can be hot ones to discuss in-depth from many angles; or absolutely horrid, that no one wants to hash over one more time, a hot potato to avoid in a public forum. For instance, some folks will steer way clear of discussions involving religion and politics — while others gleefully dive into the fray. It does depend upon your network.
Videos and stories or language may be offensive in nature, even if not the contact’s own beliefs. Hate speech or rough language doesn’t usually engender rational discussion centered around in-depth thought, openly sharing of ideas in a conducive environment.
Overtly spouting your judgment or harsh criticism on your latest rant– some in your network may be fearing to be next in the line of fire of this public firing squad, so they’ll keep their heads down low, if they don’t flee. Opinions — like elbows, most everyone has them — can be interesting, but the words chosen to express your thoughts may not elicit the meaningful discussion you hope for, resulting possibly in a hasty “delete.”
Are you a Thought Leader? Do you continually add value to you network? “Value” comes in the form openly sharing relevant, interesting links, thought-provoking content and salient points made in thoughtful comments.

4 Social Media Networking Strategies for Successful Connection

Do you remain personally connected? Do you ‘retweet’ or return the visit? In your social networking activity, do you ever pop over to a contact’s Facebook profile and leave a comment for them? Quite often, they will not only appreciate your effort, but make a point to at least respond, or return the favor by touching base with you on your profile page.
Sometimes, you might find some folks don’t appear in your feed when you’re on… I’ve known people who considered their Facebook status update to be an “email” to all of their friends. Trust me, if someone has over 1,000 contacts in their Facebook network, they are likely going to miss that important ‘message’ you posted one time during the day when they weren’t on the platform. On Twitter, it would take only a few hundred in a contact’s network to miss your one tweeted message, as active as the Twitter platform is.
Strong-arm tactics to force communication by threatening “lopping off their heads” by ‘deleting’ contacts you jointly agreed to connect with won’t get you anywhere. I saw this ploy done recently by yet another self-acclaimed Social Media guru, who has hung out her shingle as a “pro” networker. Surely she realizes folks may not be on to see this. Perhaps they’re so uninspired or bored, they don’t make an effort to be in touch.
Again I say, “Communication is a two-way street.” Folks are not connected with you to hang onto your every word and dutifully respond to all of your requests of self-aggrandizement and reassurance. You must meet them halfway, at the least. Offer them the connection from your end, not just a “welcome to my network, and here’s what I can do for you for $$$$… join my Facebook page at least, or – goodbye…!”

How engaging are YOU, anyway? If you want to connect in a more meaningful way with an active network, I recommend jumping in wholeheartedly, with a strategy in hand and sincerely communicating with others. I want you to know that within the letter of existing laws and common decency for the good of society at large, I completely support your freedom of expression and communicating what you want on your own profile, blog, site and social media streams. If you want to connect and have more meaningful dialogue with others, I recommend your reviewing the 4 Social Media Conversation Tips, and consider your Social Networking Strategies I’ve listed here. Time to put your mirror away, and that megaphone down!

Here’s a great article on Social Media Marketing:

http://www.metrowestdailynews.com/business/x826102018/Social-media-marketing-scrutinized

Do you have Social Media Networking tips or strategies you recommend? Please leave a comment — let’s discuss…

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Posted in Small Business, Social Media, Social Media Marketing, SocialSpeak

The Essential Key to More Effective Communication on Facebook

09 Apr

Recently, I posted about some of the inherent challenges of growing a Facebook network, and cited 3 interesting strategies I observed being employed, regarding various networks and policies.

These 3 scenarios serve as case studies in not applying ‘best practices’ for social networking, and provide strategy for addressing challenges, which hopefully aid in communicating and promoting more effectively on Facebook.

What does all of this mean?

It really is all about the conversation. Folks are on Facebook for different reasons, but it is probably safe to say most are not on the platform to be strong-armed or bullied.

The tactics I describe in these 3 case studies hark back to what I believe is an integral component to being successful in marketing and sales, which is all about the relationship. The hallmark of a successful relationship is the existing non-manipulative nature.

As a caveat to all this, the oft-quoted factoid that ‘women are the best relationship builders, networkers and users of social media’ comes to mind. You may be surprised — or not — to learn that all 3 cases are based on the actions of 3 different women on Facebook.

Missteps and ill thought-out strategy leads to error, but in the case of social networking — we are talking relationship here. ’Relationship’ is not only the channel for connection and communicating, but translatable to the actual social media currency, influence and ‘juice’ of an established presence on a platform.

I believe just as a mistake can be made, so can a faux pas be orchestrated by either a male or female on Facebook or on any other social networking platform. I don’t celebrate the greater advantage or abilities of one gender over another as related to social networking, sales, marketing, communication, or generally in the workplace or life – a mindset so beyond Old School. In reality it is a point of little merit, and a crumbly-weak foundation upon which to try to build ‘authority.’ A little less celebrating and a lot more focus on the Big Picture, will draw anyone closer to their career goals.

Getting clear on your rationale of having a presence is critical, and should be guiding your every action, to help promote and communicate your message more effectively.

So — don’t rest on your laurels, your great rep or “star status” and expect your followers to support your every whim or request. The relationship and communication is a 2-way street.

Even while you may have first gained their trust, you must continue to earn the privilege of connection each and every day, with all those around you, in your various networks.

Have you observed or created an environment conducive to effective communication on Facebook? Please leave your comments or ideas, to share…

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Posted in Communications Clarity, Durable Branding, Marketing & Sales, Social Media

Adding Value Through Your Communication and Connection

22 Feb

Adding “value” to those around you comes in many forms. It may be delivered in your actions, shared thoughts or words, possibly through accomplished tasks. The intrinsic value comes by way of what is shared, as well as method of delivery. It may or may not be your thought or words, but nonetheless offered up by your actions on one channel or another.

Recently I was in conversation with some friends on this topic. The discussion was sparked by a recent article in Social Media Today about “Tweet Lifting,” and those folks employing this technique to communicate — whatever the rationale may be.

I referenced the Social Media Today article about “Tweet Lifting” on the Twitter microblogging platform, using the 140-characters Short Messaging System (SMS). Some say with only 140-characters available, there often is not enough space to disclose source or document origination.

Space is tight on Twitter, no doubt about that! To increase users’ ability to share useful information, URL shortening services rose to the challenge. The article gives a great example of how content can be shared through Twitter, crediting the source, adding to it for relevancy, if desired.

Regardless of how information is shared, attribution of sources is important. On Facebook, I like using the “@whomever” (my word) feature. When I share a post or onshare an item of interest, I prefer to let the person know I am crediting them, and making it available on my channel to my network. In this way, I am furthering their idea or words by passing it onward, adding value to my contacts and networking with the originator — simultaneously!

My long-held philosophy regarding the essence of networking is NOT: showing how smart, pretty, rich or better than everyone you are… it IS: showing an interest in things and people around you, issues, ideas, innovations – and sharing them, with the intent of adding value to your network – thereby building your network. I believe that is the connecting point for a network, and the value provided.

For those who habitually or stylistically don’t credit or in some way attribute sources, eventually material providers get weary and wary. This is a great way to get blacklisted. While there seems to be a never-ending flow of new people into the marketplace of ideas, this technique is not good for the errant user’s reputation, and a huge waste of time to be constantly on the mend or reinventing a new persona to pass oneself off as, in order to reinvade an established market.

Apparently attribution of sources and “lifting” of even entire blog posts and articles is a concern many have. I have heard privately from others who have documented this. As a professional writer for many years, I have been aware of this reality. With the free-flow of information and ideas today, I don’t think anyone is surprised. In fact, it’s been fairly well acknowledged by most.

As a long-time writer and an author, I view source documentation as an instrument of support for a concept or presentation, since of course I already know I’m not smart enough to know everything, nor could be a resident expert on all things. It also offers stability upon which a great new idea may rest, which helps to persuade. Used properly, it can be a powerful foundation for communication. It is not a sign of weakness or an indicator of a lack of intelligence. It is a connecting point and a valuable cornerstone to all communication.

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Posted in Social Media, business tools, personal branding, writing

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