Successful Promotion

RSS

Posts Tagged ‘successful promotion’

Cabin pressure still leaves a few things up in the air…

06 Sep

Visit msnbc.com for breaking news, world news, and news about the economy

Word on the street is ex-Jet Blue flight attendant Steven Slater who dramatically closed the cabin door on his career August 10 by carrying out his long-held fantasy getaway-exit via the plane’s emergency slide, is now giving thought to applying his experience by dispensing advice on “how to quit your job with style” on a new reality TV show.

As for effective communication, I’m thinking his message is likely to be somewhat lost, in light of the current unemployment rate…

No Comments

Posted in Effective Communication, Work Smart, personal branding

Official Trailer: Magic’s Royal Duke Sammy Cortino Performs ‘Synthesis,’ Setting World Record

18 Aug

Illusionist Sammy Cortino sets the world record for the fastest blindfolded and ambidextrous card manipulations (card sleight of hand), where he manipulates over 300 cards in 90 seconds…

You can use special events and promotions for your business or services, to build a solid platform and garner attention that translates into greater visibility and increased sales. Learn more about communicating your business message effectively… in a new Media Fusion Teleseminar Series!

Probably you aren’t looking to set a World Record for card manipulation, but how about increasing sales, your customer base, or creating a stir for your product, service or passion?

Based on my experience with all media, and as a marketing-communications professional helping business owners and professionals since founding my consultancy many years ago, through a brand new Media Fusion Teleseminar Series, I will share insight, ideas and information to help you cut through the clutter and noise, communicating your business message to your best advantage.

Stay tuned for insight on behind-the-scenes and backstory of promoting and communicating to draw attention, increase awareness at low-cost, while increasing your bottom line in the process — program details will be emailed — be sure to sign-up so you don’t miss a thing!

Be sure to sign-up below…

No Comments

Posted in Build Your Brand, Durable Branding, Effective Communication Campaign with all Media, Express-It media Fusion, New Media, Promotion, Social Media, Social Media Marketing, Special Events, Work Smart

Magic’s Royal Duke Sammy Cortino Performs “Synthesis” and Sets World Record

10 Aug

Magic’s Royal Duke performs “Synthesis” and set a World Record for ambidextrous card manipulation — 304 playing cards, blindfolded in 90 seconds!

The media coverage on this event was astounding, and all forms of media were used in promoting and covering it: New, Social and Traditional Media.

We’re still celebrating this wonderful milestone for Sammy and his magic career!

Effective communication utilizing all media is a powerful vehicle for business owners and professionals — there’s nothing ‘magic’ about that. However, when strategically used in an appropriate integrated communications plan, it seems to work like magic!

With all the cool new tools and great media at all of our fingertips today, using it couldn’t be easier!

Would you like to learn more about how to communicate your business message effectively through a process I call Express-It Media Fusion?

Based on my experience with all media, and as a marketing-communications professional helping business owners and professionals since founding my consultancy in 1982, through Express-It Media Fusion, I look forward to sharing insight, ideas and information to help you cut through the clutter and noise, communicating your business message to your best advantage.

You can begin this process by signing-up to begin receiving valuable insight directly from me, through Express-It Media Fusion. You probably aren’t looking to set a World Record for card manipulation, but how about increasing sales, your customer base, or creating a stir for your product, service or passion?

No Comments

Posted in Effective Communication Campaign with all Media, Express-It media Fusion, Marketing & Sales, New Media, Promotion, Small Business, Social Media Marketing, Special Events, Work Smart, business tools

Some Real Magic: “Synthesis” Performed by Magic’s Royal Duke Sammy Cortino World Record Challenge

30 Jul

"Synthesis" World Record Challenge August 6, 2010

Isn’t it time for something new, fresh and fun?! How about establishing a brand new World Record? I’m hearing a lot of folks talk about “magic” methods, biz systems, and how things have worked like it — how about adding some real magic to your day — in just 90-seconds?!

Here’s the scoop, and how to do that…

Magic’s Royal Duke Sammy Cortino is presenting his card manipulation challenge — “Synthesis”:

Event to be held on Friday, August 6 1:30-2:30PM EDT; “Synthesis” performed at 2PM EDT, from Facebook and in-person at the Julian G. Whitener Municipal Building in downtown Hickory, NC and streaming live on Facebook…

Sammy’s “Synthesis” is a combo of Houdini’s old sleight of hand techniques, presented in new way, as a ‘stunt,’ in Houdini’s style… the challenge will be officiated by the Honorable Mayor Rudy Wright.

“Synthesis” details: Sammy’s World Record Challenge is manipulating 300 cards (almost 6 decks of playing cards, 5 1/2″ high, stacked), blindfolded, with both hands. It is rare to be able to manipulate cards equally well with both hands — almost unheard of, in fact… very few on record as able to do this.

*This is a “Thank you” to Hickory for everything, as Sammy launches his Magic career onto a new level, in this next year!

*This is a Global Celebration, event streaming L-I-V-E — Everyone is invited! We have been and are harnessing the social and new media, as well as the traditional…

*If you miss the event, hi-def vid will be uploaded to YouTube — catch it any time: http://youtube.com/SammyCortino

Key Points in Sammy’s magic career:

At the age of 12, Sammy was inducted into the International Brotherhood of Magicians. Seigfried & Roy, Lance Burton and Terry Evanswood signed his application, and all have served to inspire Sammy’s performances. He has remained in contact with them.

Sammy is a member of London’s Magic Circle. He holds a Doctor of Magic degree, conferred by the International Magicians’ Society, the world’s largest magician’s society.

First stage show at Hickory Community Theatre at age 14…

Broyhill Civic Center Grand Illusion Show in ’06

Hayes Performing Arts Center ’07

Appalachian State University show in ’08

Sammy has been actively involved Frye Regional Medical Center’s Charlie’s Chaplains Hospital Creative Arts Ministry since 1997, performing simple tricks to brighten the patients’ days and empowering them by having them participate (as possible) in the performance. He serves as Assistant Coordinator of the ministry, since 2004: http://CharliesChaplains.blogspot.com

At 21, Sammy is a rising senior at Appalachian State University, where he studies broadcast.

Magic’s Royal Duke Sammy Cortino: http://www.SammyCortino.com

Recent Media Blitz Interviews, over the last 3 weeks:

Fox-Charlotte “Fox News Rising” http://www.youtube.com/watch?v=gwW7Oga_edA

NBC-WCNC “Charlotte Today” http://www.youtube.com/watch?v=7utOWkTxm4o

Hickory Daily Record: http://www2.hickoryrecord.com/content/2010/jul/28/illusionist-will-try-make-300-cards-disappear-and-/

This is a Global event, streaming live! What time in the world will this event be for you?

World Clock Time+Date Converter: http://timeanddate.com/worldclock/

World Clock Time Converter: http://www.timeanddate.com/worldclock/converter.html

Hope to see you there!

No Comments

Posted in Build Your Brand, Durable Branding, Effective Communication, Effective Communication Campaign with all Media, Facebook, New Media, Promotion, Social Media, Social Media Marketing, Special Events, branding, communication, media, personal branding, professional services, talk radio

Gracie ‘Gets It.’

14 Jul

BeckyCortino.com Customer Service Communication

In most small businesses and service organizations, employees operate on the front lines of customer service, directly interfacing with the customer. They are the official company representative for your business. They are the smiling face and friendly voice your customer sees and hears first.

One of the best examples of this is the wait staff in a restaurant. Everyone knows if they received good service — or not, although some customers come in with their troubles of the day, or expectations that may never been met by any human effort. Regardless of how they arrive at the dining establishment, a professional, service-minded staff will seek to allay those troubles and provide a satisfactory dining experience for their patrons.

Key elements of excellent customer service:

Knows the product inside and out. If never experienced personally, is attuned to customer feedback to advise accordingly.
Builds relationships and a loyal following by a strong bond with the customer, forged through good communication skills, empathy for others and by placing the customer as their number one concern.
Knows how to help solve problems as they arise; while adeptly aware how and when to upsell, as appropriate.
Makes doing business or receiving the product or service “easy” for the customer. Takes a proactive approach to serving the customer, by applying the leeway given to them to “make it right,” providing a satisfactory shopping or dining experience.

Customer Service and how the customer is treated on behalf of your business or establishment is important any time, but especially when business isn’t so great — wouldn’t you agree?

Keeping the business coming to you in the form of loyal customers is far easier and much less expensive in the long-run, than having to constantly develop new business and attract new customers on an ongoing basis.

Gracie ‘Gets it.’ Do you?

No Comments

Posted in Business Building, Marketing & Sales, Organizational Success, business tools

Is it about the ‘Point’ – or – the ‘People’?

24 May

Regardless of the current business climate, economic condition or latest business trends — organizations, entities, and companies are always looking to expand in some way — customer base, reach, services or products. Although the rate and extent of expansion may vary, this process is ongoing in a dynamic business cycle.

To realize the goal, a campaign of coordinated effort and organizational focus is developed. Much consideration must go into strategy and planning, to ensure greatest return. Successful results are measurable, in terms of:

clients
members
contracts-in-hand
desired effect or goal reached — or not

A part of the strategy and planning must be the rationale or underlying basis of a campaign, powerfully coupled with an in-depth view or understanding of the targeted audience. Without this, the campaign is more company-centered, with a focus on the “point” — launching a campaign, rather than reaching the “people” (audience) wherever they are. Without the “people” it’s impossible to experience growth and development beyond the current situation.

As established protocol in the planning phase, carefully review features or policies in place that might affect the desired expansion and growth. Be sure they “fit” with the plans at hand. Otherwise your organization is just giving lip service and not really serving or offering anyone anything at all. Goals will not be realized, and the campaign investment of effort, time and money is wasted.

It’s not about, “Build it and they will come.” It’s all about building it especially for “them,” fully invest your organization in every way possible to support the mission, and the chances for success are increased. The point is, it’s all about the ‘People.’ You’re already here.

No Comments

Posted in Business Building, Organizational Success

Let’s be Perfectly Clear…

05 May

Effective communication involves more than just selecting the right vehicle or tool as the medium for your message.

A concise, clear statement of what you or your business is about establishes your marketplace position. It helps people understand what you do– stand for – if a meaningful connection can be made.

Convoluted messages turn even the most adventurous away. No one has time to unravel this ball of string. Not now. Not ever. You have to help them!

Conflicting messages not only confuse those who hear, but make you and your company look disorganized and unsure about your mission. The impression gives rise to question: Is this what you’re doing today? What if this service isn’t needed until tomorrow — where will you be, then?

This is more than the proverbial ‘elevator speech’ you hear so often about. It is so much more — and yet, so much less. Your message should be boiled down into the most concentrated form, resulting in the true essence of what you or your company does. It should be in a simple one-liner, in fact.

Some say this is especially important today, but it always has been so. It’s the hallmark of a durable brand, consistently delivering as promised over the long-haul, earning the title of ‘dependability’ associated with it.

How this evolves, is seeded from the one-line positioning statement: the organization’s focus, purpose and realm is clearly presented. It serves to expedite networking opportunities by cutting to the chase and openly offering a position (mission), a view (philosophy), a specific contact (you/business), product/service (solution).

I am an Integrated Marketing Communications consultant. For many years, I have enjoyed working with businesses and professionals, helping them in their communications efforts… I can help you unravel your ball of string and keep it from becoming a tug-of-war!

Do you need some help to fine-tune your message? I am available and currently offering my professional consulting services to help you Amp-Up your unique communications efforts. This is no kit-in-a-box — it is one-on-one time, geared especially for you, my recommendations to help you solve your current challenges and reach your business goals.

I would welcome the opportunity to connect with you, and to discuss your specific needs. Please contact me using this online form (linked here)

No Comments

Posted in A Marketing Moment, Business Building, Communications Clarity, Organizational Success, professional services

The Key to Perceived “Value” and 3 Steps to Getting More Business

21 Apr

Excuse me — is your “value” showing?

Until your prospects, potential clients or customers clearly understand the value you, your product or service offers and how it will positively impact their own world, your tweets, updates and posts do not reach their eyes or ears. All will quickly pass them by in the stream of messages and ideas, swirling on out into the dark and turbulent Sea of Forgetfulness.

It’s a noisy world out there!

Potential business and customers don’t know how you or what you have to offer could enhance their sphere, because information spewed out in rapid-fire style is often not targeted directly to them, nor addressing their very real, specific needs.

You can be heard above all the buzz if you consistently illustrate the value of what you have to offer, over time.

Relevancy is the key to perceived value.

Spell it out — don’t keep the benefits and features a secret. No one has time to guess!
You can’t “sell” anybody anything; you can present to prospects once they understand how you, your product or service can help them with their biggest recognized concern.
“Everyone” is not your customer. Don’t be afraid of limiting your potential business by being more specific. Not many will buy if they don’t comprehend a compelling reason to even take a look at what you have to offer in the first place. Isn’t your time and effort of value, as well?

Your newest customer, client, sale are out there, right now — looking for you…

Where are you?

Did you find this helpful? Don’t miss a thing! Receive regular Updates by clicking this link to sign up here

No Comments

Posted in A Marketing Moment, Business Building, Communications Clarity, Marketing & Sales, Small Business, branding

3 Case Studies for Developing More Effective Communication on Facebook

07 Apr

Previously, I wrote about some recent observations I have seen employing interesting strategies on the Facebook platform. These serve as case studies for not applying ‘best practices’ in social networking:

Case #1: A Facebook email disclosing all recipients was received from another marketing person who claimed they were going to “defriend most” (named) on the email list because their Facebook friends list had become unmanageable. This person had recently invited several of those listed to “friend” them.

Apparently, the person was also trying to convince folks that in order to stay in touch, they needed to join the “Fan Page,” because the person couldn’t handle the 2,000 contacts in their network. I humbly submit that if this contact couldn’t manage a 2,000 +/- member Facebook network, they were in control to add or delete, all along. Facebook offers a “List” feature, and a personal spreadsheet works nicely, too. Facebook “Fan Pages” are a great tool, but this marketing person may find it to be quite a different mix from the existing Facebook profile. Perhaps not all in the network would want to join?

Case #2: An entrepreneurial contact announced to their network that in order to stay connected, they needed to respond to their Status Update, explaining on their Wall why each should remain in this person’s network, or be banished from their kingdom.

I don’t know what the response was, but think that the ‘value’ shared and given (as in conversation) is a two-way street, in the truest sense of connection and communication. Demanding your network share publicly why they should stay connected to you, is like announcing to the world you haven’t a clue what you’re doing on the platform and asking for direction, or perhaps it was a thinly-veiled request for testimonials for all the great value provided?

Case #3: A coaching contact posted a repetitive message on everyone’s wall that all of their contacts needed to join their Facebook Page.

No invitation, explanation, or benefit of association provided. The message was emphatically imperative, with the slightest tinge of an apologetic undertone. In fact, it sounded like a matter of life-and-death, with perilous consequences personally to the coach if you didn’t join. I don’t know what the response was, or if the result was as hoped, for the great effort expended in posting on everyone’s Facebook Wall for as far as the eye could see, within this person’s large network.

Next: What does all this mean?

Do you have case studies to share? Please leave your comments…

2 Comments

Posted in Communications Clarity, Facebook, Social Media

I Looked into My Crystal Ball and What did I See–?

31 Mar

I see a shift in the near future!

I Looked into My Crystal Ball and Predict a Paradigm Shift Ahead!

Recently a friend and I were talking about trends. During this discussion, I began to think back to my early career days — in advertising. At that time, I was working in Account Services with the international ad agency BBDO. I attended an agency meeting on trends outlining the coming of what we all well know today as “The Me Generation.”

It almost seems hard to believe that marketing hook has hung around for as long as it has but if it has to do with all about “me,” what’s not to like about that?! Right?

In light of the monumental change we are now experiencing — it truly is a whole new world — in the sense of an abrupt and bumpy flight away from everything that was once familiar, somewhat predictable, and dare I say — so very “me”-centered? A shift is most certainly underway at this moment.

With greater emphasis on New Media, more folks implementing Social Media and Web 2.0 strategies and tools, new avenues are opened to wider networks for connection, collaboration and sharing. There appears to be a whole lot more “sharing” going on, doesn’t it?

Yes — people still have preferences for the tools they use for communication and connecting, but they also enjoy varied choices for receiving the media-rich messages and information from an ever-increasing number of available sources. While those choices and experiences may be uniquely personalized, tailored to individual needs, I believe a shift away from “me-centered positioning” is already beginning to occur.

You may be as surprised as I was to realize this, but remember these changes occur over quite a span of time, even though circumstances may seem to be an overnight wonder, creating the perfect environment for seeding such a change. These undercurrents begin as small ebbs before they begin to flow, eventually leading off to become “mainstream.”

Time will tell. Stay tuned. Let’s remember this conversation… What do you think? How do you think this perspective will affect business? The world? Leave your comments and let’s discuss…

No Comments

Posted in Trend Prediction, marketing

Express-It

Posts Tagged ‘successful promotion’

Cabin pressure still leaves a few things up in the air…

Gracie ‘Gets It.’

Is it about the ‘Point’ – or – the ‘People’?

Let’s be Perfectly Clear…

The Key to Perceived “Value” and 3 Steps to Getting More Business

I Looked into My Crystal Ball and What did I See–?

Pages

Archives

Categories